NYC & COMPANY ANNOUNCES 2-FOR-1 THEATER TICKETS THIS FALL FOR BROADWAY WEEK

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NYC & COMPANY ANNOUNCES
2-FOR-1 THEATER TICKETS THIS FALL FOR BROADWAY WEEK

—Promotion Will Run September 2–15
With 20 Participating Broadway Shows—

New York City (August 1, 2013) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced that Broadway Week Fall 2013 returns this year to offer theatergoers two-for-one tickets to 20 popular Broadway shows from September 2 through 15. Returning for its sixth iteration, Broadway Week was originally created in the winter of 2011 to boost ticket sales for Broadway while providing savings for New Yorkers and visitors alike. Through NYC & Company’s Broadway Week promotion, more than 300,000 theater tickets have been sold generating nearly $20 million in revenue. Tickets for Broadway Week Fall 2013 will go on sale August 19 at nycgo.com/broadwayweek.

“Nothing says New York City like Broadway,” said CEO of NYC & Company George Fertitta. “Each year millions of New Yorkers and tourists visit Broadway to experience the unmatched creativity and talent that define our theaters. Through NYC & Company’s Broadway Week two-for-one ticket promotion, we are giving everyone the opportunity to enjoy some of the best theater in the world at an affordable price.”

“Broadway contributes over $11 billion to the economy of New York City on top of ticket sales and supports 86,000 local jobs. NYC & Company’s innovative two-for-one programs benefit the City, the industry and, of course, the consumer,” said Charlotte St. Martin, Executive Director of The Broadway League. “Broadway Week has become a much anticipated fall tradition for everyone.”

New Broadway Week participants this fall include the award-winning shows The Trip to Bountiful and Rodgers & Hammerstein’s Cinderella as well as the highly anticipated productions of Big Fish and The Glass Menagerie

Shows participating in Broadway Week Fall 2013:*

  • Annie
  • Big Fish
  • Chicago
  • First Date
  • Forever Tango
  • The Glass Menagerie
  • Jersey Boys
  • Let It Be
  • The Lion King
  • Mamma Mia!
  • Newsies
  • Once
  • The Phantom of the Opera
  • Rock of Ages
  • Rodgers & Hammerstein’s Cinderella
  • Romeo and Juliet
  • Soul Doctor
  • Spider-Man: Turn Off the Dark
  • The Trip to Bountiful
  • Wicked

*Subject to availability. Blackout dates may apply.

Broadway Week is produced by NYC & Company in partnership with The Broadway League, American Express, AARP, Amtrak and NBC 4 New York.

For more information about Broadway Week, visit nycgo.com/broadwayweek.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact: NYC & Company/Kimberly Spell 212-484-1270
              NYC & Company/Emily Mayrath 212-484-1270