NYC & COMPANY ANNOUNCES FOURTH SEMIANNUAL BROADWAY WEEK, JANUARY 21 THROUGH FEBRUARY 6

communications

 
  • print


NYC & COMPANY ANNOUNCES FOURTH SEMIANNUAL BROADWAY WEEK, JANUARY 21 THROUGH FEBRUARY 6
 

—2-for-1 Tickets Available to 26 of New York City’s
Most Popular Broadway Shows—

 
New York City (December 16, 2013) 
— NYC & Company, New York City’s official marketing, tourism and partnership organization, announced that Broadway Week will return this winter with 2-for-1 theater tickets to 26 Broadway shows—more than any previous iteration of the campaign. The promotion will run from January 21 through February 6, and theatergoers can take advantage of this savings opportunity by purchasing 2-for-1 tickets starting on January 6 at nycgo.com/broadwayweek.

“Whether theatergoers are seeing a new musical or an old classic, going to a Broadway show is an iconic New York City experience,” said George Fertitta, CEO of NYC & Company. “We encourage New Yorkers and visitors as well as football fans in town for Super Bowl XLVIII to take advantage of the 2-for-1 Broadway Week promotion and enjoy a wonderful theatrical performance.”

“NYC & Company’s innovative 2-for-1 program is a smart way for New Yorkers and visitors to tackle Broadway this Super Bowl season! Broadway Week is now becoming a semi-annual event for savvy theater fans who love plays and musicals - and more shows are participating than ever before,” says Charlotte St. Martin, Executive Director of The Broadway League. “As our city is getting ready to welcome a live celebrated sports event that applauds teamwork and an ensemble cast of star athletes, a live theatrical performance on Broadway is also a once-in-a-lifetime experience. Okay NFL fans, show us your plays, and we’ll show you our plays.”

Through NYC & Company’s Broadway Week promotion, more than 350,000 2-for-1 theater tickets have been sold, generating over $22 million in revenue since the semiannual campaign was launched in January 2011.

Shows participating in Broadway Week Winter 2014*:

  • After Midnight
  • Beautiful: The Carole King Musical
  • The Bridges of Madison County
  • Bronx Bombers
  • Chicago the Musical
  • A Gentleman’s Guide to Love and Murder
  • The Glass Menagerie
  • Jersey Boys
  • Kinky Boots
  • The Lion King
  • Machinal
  • Mamma Mia!
  • Matilda the Musical
  • Motown the Musical
  • Newsies
  • A Night with Janis Joplin
  • No Man’s Land
  • Once
  • Outside Mullingar
  • The Phantom of the Opera
  • Twelfth Night
  • Pippin
  • Rock of Ages
  • Rodgers & Hammerstein’s Cinderella
  • Waiting for Godot
  • Wicked

*Subject to availability. Blackout dates may apply.

Broadway Week is produced by NYC & Company in partnership with The Broadway League, American Express, AARP, Amtrak, Audience Rewards and NBC 4 New York. The campaign is promoted through partners, bus stop shelters, street pole banners, taxi videos, and print and digital advertising.

In addition, consumers can enter the Official Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Ça Va Brasserie and tickets to a Broadway show of their choice for the winner and five friends. Amtrak Guest Rewards members can also take advantage of earning 100 Amtrak Guest Rewards points per Broadway Week ticket purchased during the promotion.

For the complete listing of Broadway Week shows and more information about the program, visit nycgo.com/broadwayweek.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

 

                                                             -30-

                          NYC & Company / Emily Mayrath 212-484-1270