NYC & COMPANY ANNOUNCES NEIGHBORHOOD X NEIGHBORHOOD CAMPAIGN WILL CONTINUE THROUGH 2014 WITH NEW PRESENTING SPONSOR SANTANDER

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NYC & COMPANY ANNOUNCES NEIGHBORHOOD x NEIGHBORHOOD CAMPAIGN WILL CONTINUE THROUGH 2014
WITH NEW PRESENTING SPONSOR SANTANDER

—Park Slope, Brooklyn, is the First Destination to Be Featured
in the 2014 Iteration of the Initiative—

New York City (January 8, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced that starting this month with the highlight of Park Slope, Brooklyn, the popular Neighborhood x Neighborhood campaign will continue through 2014 with a new Presenting Sponsor, Santander Bank, N.A. The family-friendly Park Slope neighborhood is a desirable destination for New Yorkers and visitors to sample delicious cuisine at high caliber restaurants, shop at vintage boutiques and independently owned retailers and enjoy the more than 600 acres of parkland. Throughout 2014, Neighborhood x Neighborhood Presenting Sponsor, Santander, will help NYC & Company increase exploration of areas outside traditional tourist locations across the five boroughs. For more information about all there is to do and see in Park Slope, visit nycgo.com/neighborhoods.

“We are excited to continue Neighborhood x Neighborhood in 2014 and proud to have Santander join us in our efforts to increase visitation, support local businesses and encourage exploration in even more of the hundreds of vibrant neighborhoods across New York City’s five boroughs,” said Fred Dixon, interim president and CEO of NYC & Company. “With Santander’s sponsorship we will be able to raise the visibility of featured neighborhoods and encourage New Yorkers and visitors to enjoy the restaurants, cafés, shopping and nightlife and concert venues in picturesque Park Slope this January.”

“New York City is very important to Santander, and we’re pleased to provide support to the boroughs that benefits residents, businesses and visitors alike,” said Josephine Moran, Santander region president for New York and Northern New Jersey. “Neighborhood x Neighborhood is a wonderful initiative, and we’re thrilled to further contribute to the economic vitality of the unique communities that make New York City so special.”

"Park Slope is home to a diverse group of cultural organizations that provide visitors with exciting family-friendly programming all year round," said Cultural Affairs Deputy Commissioner Margaret Morton. "From music and dance performances to a puppet theater and colonial history museum, we encourage all New Yorkers to take advantage of this community's wealth of creative offerings."

Conveniently located by nearly 10 subway lines, Park Slope is easily accessible from any part of New York City and the perfect destination for New Yorkers and visitors to spend an afternoon.

Cultural Organizations and Parks:

  • A performing arts and education organization, Brooklyn Arts Exchange presents over 50 performances each season in its intimate theater. In January, its artists-in-residence program presents AIR Works in Progress Showcase, a series that shares the artists’ journey as they prepare for their final show.
  • Founded in 1897 as a formal conservatory, the Brooklyn Conservatory of Music continues to offer education programs in addition to community concerts.
  • Located in Washington Park, Old Stone House is a replica of a 17th-century Dutch stone farmhouse and serves as a museum commemorating the history of Brooklyn during the colonial period and Revolutionary War.
  • Nearly 600 acres, Prospect Park features everything from a zoo and botanic garden to horseback riding and ice-skating at the recently opened LeFrak Center at Lakeside
  • Founded more than 30 years ago by the acclaimed puppeteer Nicolas Coppola, Puppetworks presents classic fairy tales like Pinocchio and Hansel and Gretel. This January they perform Goldilocks & the 3 Bears and Cinderella.

Dining and Nightlife:

  • A family-owned restaurant, al di la Trattoria serves Northern Italian dishes including Swiss chard and ricotta gnocchi with brown butter and sage, and spaghetti with clams. 
  • Making hand-rolled, old-style bagels for nearly 30 years, Bagel Hole serves the quintessential New York–style bagels in 10 flavors including sesame, wheat and cinnamon raisin.
  • Named after a northern Paris neighborhood known for its music scene, Barbès is a bar and performance space with a range of entertainment including DJs, live bands, book readings and movie screenings.
  • A retail cheese and provisions shop, BKLYN Larder prides itself on its high quality homemade prepared foods and hard-to-find specialty food items.
  • A chocolate boutique and dessert café specializing in all things chocolate, The Chocolate Room serves chocolate fondue and brownie sundaes as well as chocolate layer cake and chocolate chip cookies.
  • For traditional urban Mexican food served with sophistication, Park Slope residents head to Fonda where the acclaimed chef Roberto Santibañez changes the menu seasonally.
  • New Yorkers from all five boroughs go to Franny’s for their chewy, thin-crust pizzas made with high quality ingredients, seasonal appetizers and the wide selection of wine, cocktails and beer.
  • A Brooklyn institution that has been open since Prohibition, Freddy’s, now located in Park Slope, is the epitome of a dive bar and offers a wide selection of beers on tap as well as a full food menu including hamburgers, quesadillas and panko-crusted jumbo shrimp. 
  • Rumored to have some of the best coffee in Brooklyn, Gorilla Coffee is a lively coffee shop on the corner of Fifth Avenue and Park Place.
  • Grand Central Oyster Bar recently opened a location in Park Slope, bringing its selection of fresh seafood, soups, stews and pan roasts to Brooklyn.
  • With its happy hours and free popcorn to, friendly bartenders and board games, High Dive is a popular neighborhood bar.
  • A sports bar with a roof deck upstairs and a concert venue downstairs, The Rock Shop offers trivia and karaoke throughout the week.  
  • Open for nearly 14 years, Rose Water is a cozy spot with seasonal American food like grilled pork loin and beer-steamed littleneck clams.
  • Transformed from an old warehouse to a cozy bar, restaurant and live music venue, Union Hall also has two bocce courts and outdoor garden seating during the warmer months.

Retailers:

  • A superhero supply store selling capes, x-ray goggles and secret identity items, Brooklyn Superhero Supply Company doubles as a front to 826NYC, a nonprofit tutoring center.
  • Open since 1971, Community Bookstore is one of Brooklyn’s oldest independent bookstores with a cozy yet classic atmosphere. Their helpful staff is eager to recommend books, whether a children’s picture book or a historical nonfiction.
  • From rock and roll to classic apparel, Guvnor’s Vintage Apparel sells an array of top-of-the-line vintage and secondhand clothing for men and women.
  • A neighborhood staple for music lovers, Music Matters sells CDs and vinyl albums with a concentration on indie rock. New albums arrive each week, and the owner will order anything not in stock.
  • For nearly 12 years, Premium Goods has been selling limited-edition, retro and cutting-edge shoes, in addition to street wear and outerwear.
  • An affordable high-end resale shop, Two Lovers sells classy and feminine blouses, dresses, skirts, suits, jewelry, hats and more for women and girls.   

Visitors looking to experience more of Park Slope can extend their stay at one of the nearby hotels. Options include Hotel Le Bleu, a contemporary 48-room boutique hotel and Holiday Inn Express Brooklyn, a select service hotel that offers complimentary deluxe continental breakfast and complimentary high-speed wireless Internet access. Also nearby are the Fairfield Inn & Suites Brooklyn and Holiday Inn Express Downtown Brooklyn.

Santander will lend its support to economic development in New York City as the Presenting Sponsor of NYC & Company’s Neighborhood x Neighborhood initiative for the 2014 program. The sponsorship includes a refresh of the program’s site, nycgo.com/neighborhoods, and Neighborhood x Neighborhood bus stop shelter and street pole banner advertisements across the City that will promote the campaign within the featured neighborhoods. Additionally, NYC & Company will periodically produce taxi videos spotlighting some of the selected neighborhoods, and as part of the sponsorship, promotional neighborhood materials will be distributed at Official NYC Information Centers and Santander branches throughout the five boroughs.

New York City is made up of five distinct boroughs: Brooklyn, the Bronx, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative intends to spotlight the affordability and accessibility of neighborhoods across the five boroughs with a particular emphasis on areas that have seen new hotel development in recent years. Neighborhoods and featured highlights were chosen in collaboration with City Council officials, Department of Cultural Affairs, NYC Small Business Services, business development districts, community leaders and with consideration of NYC & Company’s more than 2,000 members.

For more information about Park Slope and other things to see and do in the City, visit nycgo.com/neighborhoods. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights, visit nycgo.com/pressphotos. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About Santander:

Santander is one of the top 25 retail bank in the United States by deposits, with a presence in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Santander’s more than 9,000 employees serve the financial goals of consumers and businesses through its over 700 branches and nearly 2,100 ATMs. Headquartered in Boston, Santander is supervised by the Office of the Currency of the Comptroller and is FDIC insured. Santander in the United States is a wholly- owned, financially autonomous subsidiary of The Santander Group. For more information about Santander, visit santanderbank.com or call 877-768-2265.

 

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NYC & Company / Kimberly Spell 212-484-1270
                              Emily Mayrath 212-484-1270