NYC & COMPANY WELCOMES BACK NY NOW™ 2013, FORMERLY NEW YORK INTERNATIONAL GIFT FAIR, TO NEW YORK CITY

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NYC & COMPANY WELCOMES BACK NY NOW 2013, FORMERLY NEW YORK INTERNATIONAL GIFT FAIR, TO NEW YORK CITY

 —NY NOW Introduces a New Format with Four New Collections—

 —New York City’s Largest Trade Show Expects More Than 35,000 Market-Goers from 80 Countries and All 50 States—

 —Gift Fair to Generate a Projected 27,000 Hotel Room Nights—

New York City (August 14, 2013) — NYC & Company, New York City’s official marketing, tourism and partnership organization, welcomes back the Summer 2013 NY NOW, the Market for Home & Lifestyle (formerly NYIGF®), to New York City, a wholesale industry event with more than 2,800 exhibitors from around the world and 35,000 attendees from more than 80 countries and all 50 states. The semiannual market, which is the City’s largest trade show, is expected to generate an estimated 27,000 hotel room nights for the City. NY NOW begins this Saturday, August 17, and runs through Wednesday, August 21, filling New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94.

“New York City’s convention and trade show business has helped us achieve record levels of tourism year after year,” said George Fertitta, NYC & Company’s CEO. “The support of a show like the newly renamed NY NOW™, which brings in 35,000 attendees biannually is crucial to the tourism industry and the City’s continued economic health.”   

Along with a new name, NY NOW’s 2,800-plus exhibitors now will be divided into four market categories. NY NOW HOME will showcase 1,200 suppliers of Home Furnishings + Textiles, Tabletop + Gourmet Housewares, plus the juried Accent on Design® and its cross-category collection of contemporary design resources. NY NOW LIFESTYLE will feature 1,100 suppliers of Gift + Stationery, Baby + Child, Personal Accessories and Personal Care + Wellness. Representing all home and lifestyle categories and crafted in all types of media, NY NOW HANDMADE offers nearly 500 artisans. The NY NOW NEW! collection will highlight some 250 newcomers into the New York market in a cross-category collection of home and lifestyle products. 

NY NOW is the premier market for home, lifestyle and craft merchandise, with more than 100,000 products in 400-plus categories. The semiannual trade-only event offers retailers the ability to place orders for the crucial 4Q holiday selling season. The Summer 2013 edition of NY NOW boasts 400-plus first-time exhibitors to the show and distinguishes itself from other markets with its focus on variety, innovation and its common thread, design. In addition, 40-plus educational seminars will be offered as well as special "only in NYC" events.

"NY NOW is comprised of thousands of small businesses—retailers, artists and manufacturers alike. We’re delighted that our market participants generate economic benefits for so many of New York City and States’s small businesses. It’s a great partnership between our market, the City, the State, and the metro region,” said Christian Falkenberg, NY NOW director and GLM vice president.

This year welcomes back the “Open House” exhibit, a partnership with One Kings Lane and Progressive Business Media, which features 100-plus home and lifestyle products that best represent the four key design trends of 2013–2014: Monochromatic; Neo-Traditional; Vintage… with a Twist; and Well-Cultured. Select products from participants will be sold online at One Kings Lane (onekingslane.com) for three days (August 17–21) during NY NOW, with proceeds benefitting Gift For Life, the gift and home industries’ sole charity partner.

New resources and trends in sustainable home and lifestyle products, production and business practices will be featured through the SustainAbility: design for a better world® initiative. Now in its sixth year, this industry-leading activity includes a juried product display, eco-friendly product design awards, and educational sessions addressing sustainable and socially responsible business practices.

Capitalizing on growing consumer interest in American-made products, an educational session titled “Cash-In on the Cachet of ‘Made in the U.S.A.’” will feature a panel of American-made sourcing and selling specialists who will explore product authentication and certification, as well as marketing and brand positioning. For the first time, a special display will showcase some 200-plus American-made (handmade and commercially produced) home and lifestyle products.

NY NOW is open to trade members only, not the general public. Press may register by contacting Cathleen Salvatore at 914-421-3313, or csalvatore@glmmarkets.com. Badges will be held for pick-up in the NY NOW Press Center, located on the Javits Center’s 4A Terrace.

NYC & Company and NY NOW estimate that last year’s winter show in January generated approximately $20.2 million for the City’s economy.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About NY NOW:
NY NOW, the Market for Home & Lifestyle (formerly NYIGF®), will run Saturday, August 17, through Wednesday, August 21, 2013, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections—HOME, LIFESTYLE, HANDMADE and NEW!—will encompass 100,000 products in 400-plus product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at nynow.com.

About the Javits Center:
The Jacob K. Javits Convention Center of New York opened in 1986 as the successor to the NY Coliseum. Javits is New York City’s largest venue for conventions, trade shows and special events. Home to many of the top 200 trade shows, Javits hosts about 150 events with an average attendance of 3.5 million per year. These events contribute to the city and state economies by stimulating direct and indirect employment, economic activity and tax revenues, and by supporting the city’s hotel, restaurant, tourism and entertainment industries. For more information, visit javitscenter.com.

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NYC & Company/ Chris Heywood 212-484-1270 cheywood@nycgo.com

GLM/ Cathleen Salvatore 914-421-3313 csalvatore@glmmarkets.com