2008 press releases


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December 2008
Mayor Bloomberg and NYC & Company Announce that New York City Achieved Record High Visitors and Visitor Spending in 2008 (12/29)
City Welcomed 47 Million Visitors, Including a Record 9.8 Million International Visitors, and Attracted $30 Billion in Total Visitor Spending in 2008, Keeping New York as the Projected Number One Tourist City in the Country
Despite Economy’s Downturn, Hotel Occupancy Rates Continue to Top National Average by More than 20 Percentage Points

New York City’s Luxury Hotels Offer a Third Night Free this Winter (12/18)
NYC & Company’s Third Night Promotion Gives Luxury Enthusiasts Extra Value in January and February

NYC & Company Announces Dates for Largest NYC Restaurant Week Ever (12/18)
More than 250 of City’s Top Restaurants Offer Three-Course Prix-Fixe Lunches and Dinners
Over 100 NYC Restaurant Week Participants Add Sundays to Program for First Time Ever

New York City Marks Start of 2009 with Fanfare and Style (12/12)
A Brand-New New Year’s Ball, Performing Arts Offerings, and Luxurious Hotel Packages and Dinner Options Make City the Destination of Choice for Visitors and Residents Alike

NYC & New York City Highlighted as Popular Site for Meetings with Cardiology Symposium in Town (12/8)
Latest Advancements in Cardiovascular Disease to be Revealed During Three-Day Educational Conference at Hilton New York
Convention to Generate $1.5 in Economic Impact to New York City

NYC & Company kicks off Harlem for the Holidays (12/4)
From December 4 through January 2, New Yorkers and Visitors are Invited to Experience Harlem and Enjoy Savings and Promotions; Free Trolley from Times Square Provides Convenient Access to the Neighborhood

Leadership in Tourism Awards Honor Leaders For Outstanding Contributions to New York City’s Tourism Industry (12/2)
Dinner Recognizes Former Deputy Mayor Dan Doctoroff and Loews Chairman and CEO Jonathan Tisch;
NYC & Company Foundation Raises Record $1.2 Million to Support New York City’s Non-Profit Cultural Organizations

November 2008
56,000 Dentists Descend on New York City as Holiday Shopping Season Begins (11/25)
Greater New York Dental Meeting Brings in Dentists from More than 113 Countries, Economic Impact is $11.4 Million for Six-Day Convention

New York City’s Tourism Industry Applauds U.S. Department Of Homeland Security’s Admission Of South Korea And Six Eastern European Countries To Visa Waiver Program (11/17)
Ease in Regulations Makes NYC More Accessible to Overseas Visitors; NYC & Company Partners with Travel Industry to Increase Visitor Arrivals to NYC from Key Markets

New York City’s Position as Leader In Green Streets and Innovative Transportation Planning is Spotlighted by Arrival of 10,000 Delegates in Town for ITS Convention (11/13)
New York City Showcases Latest Deployment of Intelligent Transportation Technologies and Practices to Leaders and Policy Makers at Largest Exposition Event in the World
15th World Congress and ITS Annual Meeting November 16-20 at Javits Center Will Pump $20 Million into Local Economy

October 2008
New Office In India (10/13)
Opening of 18th International Office in Mumbai Marks Completion of Two-year Effort to Expand City’s Overseas Presence to Reach Goal of Attracting 50 Million Visitors Annually by 2012

Celebrate Halloween (10/7)
Village Parade, “Boos Cruise” and Haunted Storytelling will raise “Spirits” this Month

September 2008
New York City Promises Visitors an Unforgettable Holiday Season (9/24)
Year-End Celebration Sees Entertainment and Festivities Throughout the Five Boroughs

NYC & Company Partners with British Band Oasis to Launch New Album Debuting on New York City Streets on September 12 (9/12)
Innovative Launch of “Dig Out Your Soul” Features City Street Musicians Performing Unreleased Songs

New York City Welcomes Museum of Arts and Design (9/10)
New Museum Marks Renewal of Columbus Circle

New York City Welcomes First-Ever Bicycle for a Day on Saturday, September 20 at South Street Seaport (9/9)
Day-long Celebration Hosted by Matthew Modine Will Encourage Residents and Visitors Alike to Enjoy the Benefits of Alternative Transportation

New York City to Welcome Brooklyn Book Festival (9/8)
Sept. 14 Event Showcases Work of 154 International and Domestic Authors

August 2008
NYC & Company Reminds Residents to ‘Go Local’ and Take Advantage of Last Chance to Enjoy the City’s Summer Attractions This Labor Day Weekend (8/28)
During Final Week of Go Local Campaign and Predicted Drop in Labor Day Air Travel, NYC Provides Even Greater Incentive for New Yorkers to Explore Their Own Backyard
Weekend of August 29: Highlights Across the Five Boroughs Include Met Holiday Monday, U.S. Open and Coney Island History Project

NYC & Company Encourages New Yorkers Who are Working More and Vacationing Less to ‘Go Local’ (8/20)
With Fewer Vacation Days Than Any Other Nation, NYC & Company Recommends New Yorkers Use Their Summer Weekends to Explore One of the World’s Top Travel Destinations
Weekend of August 22: Highlights Across the Five Boroughs Include James Blake Shares the Good, Summer Streets and Yoga in the Park

NYC & Company Calls on Residents to ‘Go Local’ and support the City’s Economy (8/14)
NYC & Company Encourages New Yorkers to Explore the Five Boroughs While Boosting City’s Economy During Economic Downtown
Weekend of August 15: Highlights Include Snorkeling on City Island, Aeroballoon Over Central Park and International Food & Film Festival

Mayor Bloomberg, the Rock and Roll Hall of Fame and Museum, Billy Joel and Clive Davis announce Rock and Roll Hall of Fame Annex to Open in New York City (8/13)
Targeted First Rock and Roll Hall of Fame Location outside Cleveland to Open in SoHo in November

NYC & Company Responds to Increased Recession Concerns Adding Taxi Cab Commercials and Grassroots Marketing to Encourage Residents to ‘Go Local’ (8/7)
Targeted Initiatives Aim to Help NYC Residents Explore One of the World’s Top Travel Destinations During Economic Downturn
Weekend of August 8: Highlights Across the Five Boroughs Include Alvin Ailey Block Party, Island Hopping and Nickelodeon Slime Across America 2008 Tour

July 2008
NYC Summer Restaurant Week Extended Through Labor Day at More Than 130 Restaurants (7/31)
Continued Availability of Prix-Fixe Lunch and Dinner Menus Gives Diners Three More Weeks of Dining Deals at NYC’s Top Restaurants

New York City Clinches Top Spot in Tourism Spending (7/30)
Rise in International Visitors Makes City #1 in the United States

NYC & Company Urges Residents To ‘Go Local’ As New York City Addresses Harsh Economic Times (7/30)
As New York Gov. Paterson Formally Acknowledges Cancelled Vacations and Postponed Holidays, NYC & Company’s Six-Week Initiative Offers a Solution by Helping Residents Explore One of the World’s Top Travel Destinations

Weekend of August 1 Highlighted Activities Across the Five Boroughs Include DanceBrazil at Central Park Summerstage, Celebrate Brooklyn: African Guitar Festival, and the Hong Kong Dragon Boat Festival

NYC & Company Encourages Residents Looking to Vacation This Summer to ‘Go Local’ (7/23)
Six-Week Initiative Highlights Activities Across the Five Boroughs to Help Residents Explore One of the World’s Top Travel Destinations and Off-Set Vacation Costs during Recession

NYC Summer Restaurant Week Begins Today (7/21)
Culinary Celebration Offers Prix-Fixe $24.07 Lunches and $35.00 Dinners at more than 230 of New York City’s Top Restaurants

New York City Prepares to Welcome NAAACP Centennial in 2009 (7/17)
NYC & Company George Fertitta travels to Cincinnati to promote Centennial convention

NYC & Company Spotlights New York City’s Museum and Cultural Institutions as hidden shopping gems (7/15)
From Alvin Ailey Barbie Dolls to Superhero Cufflinks at The Metropolitan Museum of Art, City Cultural Gift Shops and Online Stores Provide the Perfect Option for Unique Purchases

Mayor Bloomberg, Borough President Molinaro and Gray Line Announce New Staten Island Discovery Tour (7/8)
New Tour Kicks off Go Local Initiative to Promote Attractions in All Five Boroughs to New Yorkers as well as Visitors

New York City is Number One U.S. Port of Entry for foreign travelers according to recently released Fed Report (7/7)
Weakened U.S. Dollar, International Expansion Efforts Responsible for Visitation Increase to New York City for Q1 2008

NYC & Company Annouces Major Renovation of Visitor Information Center in Midtown Manhattan (7/1)
New, Interactive Multimedia Visitor’s Center Scheduled to Re-Open in October 2008

New York City welcomes visitors to the destination’s greenest borough (7/2)
NYC & Company Highlights Top Attractions in One of the City’s Most Undiscovered Boroughs

June 2008
Mayor Bloomberg, Major League Baseball and Bank Of America Announce Free Bon Jovi Concert in Central Park during MLB All-Star Summer (6/30)
Concert Joins a Series of All-Star Game Events in New York City Open to the Public

NYC & Company launches "Summer in the City" savings program (6/30)
City’s Tourism and Marketing Office Launches Marketing Program to Draw Visitors During Summer Months

NYC & Company announces NYC Restaurant Week Summer 2008 (6/23)
Culinary Celebration Offers Prix-Fixe $24.07 Lunches and $35.00 Dinners at more than 230 of New York City’s Top Restaurants

NYC & Company Welcome New York City’s First-ever Chinese Leisure Group Travelers (6/21)
Market Expected to Flourish as a Result of New Leisure Travel Agreement between the U.S. and China

NYC & Company Announces return of luxury hotel Third Night free promotion (6/17)
10 Hotels in The Signature Collection Offer a Third Night Free this Summer

Mayor Bloomberg announces acceleration of goal to attract 50 million visitors to New York City (6/3)
Date for Meeting Goal Moved Up to 2012 from 2015 after Unprecedented Tourism Gains

May 2008
New York City Offers an Array of Creative Meeting and Event Venues (5/20)
An Abundance of New Unique Venues Cater to Most Discerning Meeting Planners

NYC & Company receives national marketing awards for movie campaign promotions (5/13)
Spider-Man 3’s Integrated Marketing Campaign takes Home the Gold in Regional Market and Silver in Experiential Marketing from the 2008 REGGIE Awards

New York City encourages visitors to retreat to the rooftops to cool off this summer (5/13)
Destination Offers Many Open-Air Options With Spectacular Views

Mayor Bloomberg and Brooklyn borough President Markowitz announce the Brooklyn Bridge 125th Birthday celebration (5/12)
Five-Day Celebration to Feature Special Bridge Lighting, Film Series, Concerts, Lectures, Bike Tour, Children’s Readings and Other Family-Friendly Cultural Events

April 2008
NY 5000 is viable option for meeting planners seeking meeting and convention complex in NYC (4/29)
Hilton New York and Sheraton Hotels of New York Offer Upward of 5,000 Rooms with 225,000 Square Feet of Meeting Space and 100 Meeting Rooms

Mayor Bloomberg and NYC & Company launch expansion of Just Ask The Locals tourist appreciation campaign (4/28)
Expansion Follows Record-Breaking Tourism Year in 2007 and Strong First Quarter in 2008 and Includes Addition of 22 New Celebrities and Local Experts, New Website, Expanded Outdoor Media Presence and $5 Million in Donated Advertising at JFK Airport

NYC & Company Releases First-Quarter Visitor Projections: Estimated 1 Million More Visitors Came to New York City During First Quarter of 2008 than 2007 (4/16)
Low Crime, Safe Streets and City’s Manageability Continue to Make Five Boroughs Ideal Destination for Global Visitors

Mayor Bloomberg Announces Election of Emily K. Rafferty as NYC & Company Chairwoman (4/15)
President of City’s Largest Museum to Lead City’s Marketing, Tourism and Partnership Organization

March 2008
New York City voted pet-friendliest destination (3/25)
Destination Offers Multitude of Options for City’s Four-Legged Visitors

NYC & Company and Whole Foods Market Partner to Launch GreeNYC Reusable Shopping Bags (3/26)
Limited Edition Bags Available April 1 in Whole Foods Market Northeast Stores to Support New York City’s GreeNYC Campaign

New York City Hosts World’s Top Contemporary Artists at the 10th Annual Armory Show and Armory Arts Week (3/21)
Weeklong Event Expected to Draw More Than 52,000 Visitors and Showcase More Than 2,000 Living Artists from 21 Countries

NYC & Company expands Global Communications Campaign to Germany to support country’s growing interest in travel to New York City (3/5)
City Embarks on Second Year of Worldwide Marketing Campaign, Complements Communications Outreach with New Online Training Program for Travel Trade Professionals

February 2008
Mayor Bloomberg announces NYC & Company office opening in Sydney, Australia (2/20)
New York City Expands International Presence with Office Openings in Australia and Canada This Month. Opening Down Under Comes as United States and Australia Reach Historic “Open Skies” Agreement Lifting Restrictions on Number of U.S.-Australia Flights

NYC’S Global Communications Campaign launches in Milan with Special Preview of Metropolitan Museum’s newest exhibitions and galleries (2/18)
New York City’s Marketing and Tourism Chief Joins Metropolitan Museum President to Highlight Italian Market Outreach Strategy for 2008

Jonathan M. Tisch to step down as Chairman of NYC & Company (2/17)
Chairman and CEO of Loews Hotels Expanded City Tourism Industry and Led Record Breaking Growth

New NYC Merchandise to Debut at American International Toy Fair 2008 (2/13)
New Sanitation Toy Set to Be Featured at Javits Center from February 17–20

NYC & Company Opens Tourism and Marketing Office in Canada (2/5)
Favorable Exchange Rate and Winter Savings Including NYC Open: Book 2008, NYC Sunday Stays and Third Night, As Well As the Air Canada New York Weekender Air Pass, Make It an Ideal Time to Visit New York City

City Hails Giants with Parade and City Hall Rally

January 2008
New York City Opens Its Heart for Valentine’s Day (1/30)
City Businesses Prepare to Welcome Visitors and Couples with Special Offers and Promotions

Mayor Bloomberg kicks off NYC Winter Restaurant Week 2008 (1/22)
Amalia Restaurant Provides Taste of Restaurant Week to Firefighters of Engine 33/Ladder 9, Saluting Workers Who Keep New York City Safe 24/7

Deputy Mayor Lieber, NYC & Company CEO George Fertitta and Cunard Line announce 46 million people visited New York City in 2007, generating $28 billion in spending (1/13)
Year-End Tourism Estimates Set New Record for New York City; City and Cunard Also Announce Partnership to Welcome Passengers to New York

New York City Launches NYC Open: Book™ 2008 to Boost Winter Travel (1/11)
Program Includes over 250 Special Offers at City Hotels, Restaurants, Shops, Museums

Signature Collection Announces Return of Third Night Promotion in New York City (1/7)
City’s Luxury Hotels Collaborate to Invite Visitors to Stay an Extra Night