Promotional Tools

destination services

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New York City is the ultimate location to plan an event that will draw attendees in record numbers. Our Destination Services department has the tools to ensure that we help you get the word out to potential attendees.

Delegate Discount Pass
The Destination Services team is pleased to offer our clients the 2015 Delegate Discount Pass. This pass, which contains substantial offers from restaurants, retailers and attractions, is valid through June 2015, at which point a second version will be available for the remainder of 2015. Deals range from 20 percent off to a free glass of wine to buy-one-get-one-free tickets. Offers are good for attendees, exhibitors, planners and staff of any meetings, conventions or trade shows taking place in New York City. Deals can be redeemed by printing the booklet or loading it on your mobile device. To obtain a copy of the Delegate Pass please email

Pre-promotion at Your Previous Year’s Event
For select shows, NYC & Company Destination Services managers will staff a customized New York City–branded booth and will provide dynamic City literature to promote your future meeting in New York City during the previous year’s show.

Our staff will be available to answer questions and drum up excitement about meeting in NYC.

Promotions Using Customized NYC e-blasts
Send a personalized e-blasts designed by NYC & Company to your attendees to help promote, educate and generate excitement about New York City. E-blasts can also be used to inform your attendees on what is happening during their visit. Your e-blasts can provide links to various sections of our website or to your own registration site.

NYC Imagery
NYC & Company maintains a library of digital images of New York City for use by the media, meeting and travel professionals and NYC & Company members for noncommercial promotional use. Our images are available for download in a number of high-quality digital formats, including print-ready 300 dpi JPEG images, and web-ready 72 dpi JPEG images. To request access to one of our image collections, please review the Image Loan Program Terms and Conditions of Use.

Travel Content
The Destination Services team will provide you with New York City travel content for your website. Information may include how to get here, how to get around, where to see a TV-show taping or sporting event and additional fun activities for delegates to partake in once the meeting is over. Welcome information may be completely customized, with links back to where visitors will find up to the minute information about everything going on in NYC. You may also post NYC & Company’s official welcome video to get people energized about visiting New York City.

City Support
NYC & Company works closely with the City and State Government and may assist you in requesting letters of support or proclamations from the Mayor or Governor.  Additionally, our in-house communications team may assist with press releases and social media support leading up to and during your show, depending on its size and scale.

NYC & Company Official Guides
NYC & Company provides official guides and maps for you to distribute to your meeting attendees to help you promote New York City and your event in a compelling way. To order our official NYC guides, click here.

Exclusive NYC & Company Street Banner Program
NYC & Company operates a citywide street-pole banner program. With high-profile, strategically placed NYC street banners, we can help build visibility and recognition for your conference, trade show or convention. This media opportunity can also help generate revenue for your event. For more information, contact Paul Greenberg, 212-484-5403