NYC & COMPANY ANNOUNCES 2-FOR-1 THEATER TICKETS THIS WINTER WITH BROADWAY WEEK

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NYC & COMPANY ANNOUNCES 2-FOR-1 THEATER TICKETS THIS WINTER WITH BROADWAY WEEK

—Tickets On Sale Today for 19 of New York City’s Most Popular Broadway Shows—

New York City (January 7, 2013) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced two-for-one tickets this winter during Broadway Week. Tickets are on sale today for participating Broadway shows from January 22 to February 7. Broadway Week was created to boost ticket sales in January and February, a traditionally slow period for tourism, and provide unprecedented theater savings for New Yorkers and visitors alike. To book tickets for a Broadway Week show, visit nycgo.com/broadwayweek

“Broadway theaters and shows are important cornerstones of New York City’s arts and entertainment scene,” said George Fertitta, CEO of NYC & Company. “With two-for-one tickets to some of the City’s most popular productions, there is no better time than Broadway Week to experience New York City theater and take advantage of robust Broadway savings.”

"The only thing better than one Broadway ticket is two Broadway tickets," says Charlotte St. Martin, Executive Director of The Broadway League. "Thanks to our official promotion with NYC & Company, Broadway Week makes it easy to see a hot show during a cold winter."

This is the fifth iteration of Broadway Week, which is returning after a successful campaign in September. New participating Broadway Week shows Annie, Who’s Afraid of Virginia Woolf? and Picnic join long-running shows such as Chicago and The Lion King for the promotion.  

Shows participating in Broadway Week:*

  • Annie
  • Chicago
  • Rodgers & Hammerstein's Cinderella
  • The Heiress
  • Jersey Boys
  • The Lion King
  • Mamma Mia!
  • Mary Poppins
  • The Mystery of Edwin Drood
  • Newsies
  • Nice Work If You Can Get It
  • Once
  • The Other Place
  • The Phantom of the Opera
  • Picnic
  • Rock of Ages
  • Spider-Man: Turn Off the Dark
  • Who’s Afraid of Virginia Woolf?
  • Wicked

*Subject to availability. Blackout dates may apply.

Broadway Week is produced by NYC & Company in partnership with The Broadway League, AARP, Amtrak, NBC 4 New York, The New York Times and new Official Partners American Express and Norwegian Cruise Line.

As part of the winter Broadway Week promotion, Norwegian Cruise Line is offering theater enthusiasts the opportunity to win a trip for two on the May 12 maiden voyage of their newest ship, Norwegian Breakaway, the ship that brings the best of NYC to sea, along with a one-night hotel stay, two tickets to a Broadway show and dinner at a Geoffrey Zakarian restaurant the night before departure. To enter The Best of NYC Sails to Sea Sweepstakes, visit nycgo.com/broadwayweek

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact: NYC & Company/Kimberly Spell 212-484-1270
              NYC & Company/Emily Mayrath 212-484-1270