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NYC & Company Announces THE RETURN OF GET MORE NYC BROADWAY WEEK WITH 2-FOR-1 TICKETS THIS FALL

—Tickets On Sale September 5 for Several of New York City’s Most Popular Broadway Shows—

New York City (August 31, 2011)—NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced two-for-one tickets in the fall during Broadway Week. Tickets go on sale September 5 for Broadway performances from September 18 to 30. Broadway Week was created to boost ticket sales during traditionally slow periods such as the end of summer and provide unprecedented theater savings for New Yorkers and visitors alike. 

“Broadway theaters and performances are important cornerstones of New York City’s arts and entertainment scene,” said George Fertitta, CEO of NYC & Company. “With two-for-one tickets to some of the City’s most popular shows there is no better time to experience New York City theater and take advantage of the robust Broadway savings.” 

Broadway Week is produced by NYC & Company in partnership with The Broadway League, AARP, Amtrak, NBC and The New York Times. This is the second Broadway Week promotion returning after a successful campaign in January. New shows participating in Broadway Week include popular musicals Wicked; Bette Midler’s Priscilla Queen of the Desert; and Sister Act.

Charlotte St. Martin, executive director of The Broadway League, says, “We are thrilled to continue the Broadway Week promotion with NYC & Company. The fall is always an especially exciting time to be in New York City, and now even more so. The new Broadway season is kicking off, the long-running shows continue to provide wonderful entertainment, and theatergoers from outside New York City as well as New Yorkers who love the vast variety of plays and musicals can take advantage of this great value."

Productions participating in Broadway Week:*

The Addams Family
Billy Elliot the Musical
Chicago The Musical
Jersey Boys
The Lion King
Mamma Mia!
Man and Boy
Mary Poppins
Memphis
The Mountaintop
The Phantom of the Opera
Priscilla Queen of the Desert
Relatively Speaking
Rock of Ages
Sister Act
Wicked

*Subject to availability. Blackout dates may apply.

As part of the fall Broadway Week promotion, Amtrak Guest Rewards members will earn double Amtrak Guest Rewards® Points when purchasing Broadway Week tickets or members can redeem their Rewards Points for tickets by converting them into Audience Rewards ShowPoints. In addition, AARP members can purchase Broadway Week tickets during the official AARP pre-sale through September 4.

Theatergoers can also enter the official Broadway Week Sweepstakes from August 31 to September 30 for a chance to win two Broadway tickets a month for an entire year.**

For more information and to purchase tickets for Broadway Week, visit nycgo.com/broadwayweek.

Get More NYC is a domestic and international campaign supported by $14 million in media value that fully integrates dining, shopping, arts, culture, museums, comedy, hotels, Broadway, transportation and attractions by providing exclusive offers and savings for visitors and locals.

In 2010 New York City attracted 48.7 million visitors who contributed about $31 billion in spending. New York City remains on track to achieve Mayor Bloomberg’s goal to attract 50 million visitors annually to New York City by 2012.

**The Broadway Week Sweepstakes winner will receive 24 tickets to participating shows to be used within one year.  Additional rules apply.

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Contact:     Emily Mayrath/NYC & Company      212-484-1270