NYC & COMPANY ENCOURAGES NEW YORKERS TO SHOW THEIR BOROUGH PRIDE

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NYC & COMPANY ENCOURAGES NEW YORKERS TO SHOW THEIR BOROUGH PRIDE AS THE CITY'S TOP PUBLIC HIGH SCHOOL BOYS AND GIRLS BASKETBALL PLAYERS COMPETE TO EARN THE TITLE “BEST IN THE CITY”

—Senior All-Stars from Brooklyn, Manhattan and Staten Island Will Compete Against All-Stars from the Bronx and Queens on March 30 at CCNY’s Nat Holman Gym

New York City (March 29, 2012)—NYC & Company, New York City’s official marketing, tourism and partnership organization, today encourages all New Yorkers to cheer on the student athletes from their borough in the second annual NYC Mayor’s Cup Basketball All-Star Games. On March 30, the top male and female senior basketball players from the Public Schools Athletic League (PSAL) will compete for the title of “Best in the City.” Both the boys and girls will be divided by borough, as the all-stars from Brooklyn, Manhattan and Staten Island will play against the all-stars from the Bronx and Queens. Admission to the event is free and will take place at CCNY’s Nat Holman Gymnasium, located at 160 Convent Avenue at 136th Street in Manhattan. The girls’ game begins at 5pm, followed by the boys at 7pm.

“New York City’s schools educate some of the most talented and gifted student-athletes in the country,” said Mayor Bloomberg. “The NYC Mayor’s Cup series showcases these individuals and gives them an opportunity to compete at the highest level while proudly representing their neighborhoods. The NYC Mayor’s Cup Basketball All-Star Games are a great opportunity for New York City sports fans to rally behind their borough, support their local All-Stars, and enjoy great sports competition.”

“The NYC Mayor’s Cup is a series of sporting events unique to New York that brings together thousands of student athletes from all five boroughs to compete for the coveted title of ‘Best in the City,’” said George Fertitta, CEO of NYC & Company. “The basketball games are just one of the exciting events in this yearlong celebration of New York City’s student athletes.”

The NYC Mayor’s Cup is a series of 12 athletic events that span the year and take place in locations across the five boroughs allowing New York City student athletes to compete for the title of “Best in the City.”

Additional NYC Mayor’s Cup events planned for 2012 include:

  • Baseball
  • Chess
  • Cricket
  • Cross-Country
  • Lacrosse
  • Outdoor Track and Field
  • Soccer
  • Softball
  • Table Tennis

NYC Mayor’s Cup Basketball All-Star game partners include Hot 97 and KISS FM. Under Armour is the official apparel partner for 2012.

Athletes, parents and coaches who are interested in participating in or supporting the NYC Mayor’s Cup can find more information about the series by visiting facebook.com/nycmayorscup.

About NYC Mayor’s Cup:
The NYC Mayor’s Cup series, which encompasses a variety of sports events throughout the year, is organized by NYC & Company, the City’s marketing, tourism and partnership organization. The series brings together student athletes from public, Catholic and independent schools to compete for the title of “Best in the City.” For more information, visit facebook.com/nycmayorscup.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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NYC & Company/ Emily Mayrath    212-484-1270