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NYC & COMPANY LAUNCHES SOCIAL MEDIA ACCOUNTS IN INTERNATIONAL MARKETS TO EXPAND GLOBAL PRESENCE

—Nine International Facebook and Twitter Accounts Created to Reach a Larger Audience and Promote NYC Abroad—

New York, New York (May 26, 2010)—NYC & Company, New York City's marketing, tourism and partnership organization, today announced that it has launched nine international Facebook and Twitter accounts at the U.S. Travel Association’s International Pow Wow in San Francisco on May 24—a first among US destinations. In an effort to promote New York City to a larger audience and expand its global social media presence, NYC & Company’s offices in Australia, Brazil, Canada, France, Germany, Italy, the Netherlands, Spain and the UK will directly engage and inform their markets with social media tools in their respective languages. While the international Facebook accounts will speak to consumers and fans of NYC, the Twitter channels will cater to trade partners and media interested in following and covering the City.

“New York City has 100% awareness and is always a topic of conversation around the world,” said NYC & Company CEO George Fertitta. “Through social media platforms like Facebook and Twitter, we will be better able to put our ear to the ground, serve up relative and newsworthy items, and generate a genuine conversation about NYC with visitors, travel writers and journalists overseas.”

Via Facebook, consumers abroad will be kept up to date on new openings, City celebrations, travel tips, discount programs, promotions and more across the City’s five boroughs. Twitter will provide journalists and the travel trade with the latest press releases, press photos, news, stats and reports. In addition to these international accounts, NYC & Company also launched an NYC-based Twitter account (@nycgo_press) media to directly engage with NYC & Company’s Communications team in real time.

To learn more, ‘Follow’ and ‘Like’ the international Facebook and Twitter accounts.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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Contact: Tiffany Townsend/NYC & Company 212.484.1270