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NYC & COMPANY LAUNCHES THIRD NIGHT PROMOTION WITH 16 SIGNATURE COLLECTION LUXURY HOTELS THIS WINTER

Program Extended through March 7 to Coincide with the Armory Show and Arts Show

Luxury Retailer Saks Fifth Avenue Partners with Hotels to Offer VIP Shopping Experience

New York City (December 21, 2010) — NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that 16 hotels in The Signature Collection, a group of New York City's luxury hotels, will participate in The Signature Collection Third Night™ promotion this winter. The program gives visitors a complimentary Third Night at participating hotels after they book and pay for two consecutive nights between January 2 and March 7, 2011. The Third Night program is being extended for a week this year, through March 7, to coincide with a week filled with some of the biggest art events of the year, including The Armory Show and The Art Show, plus numerous gallery exhibitions, museum shows, tours and studio visits. Detailed booking information for the winter promotion is available on nycgo.com/thirdnight.

"This winter we want to encourage visitors and residents to get exceptional savings by taking advantage of the Third Night deal with many of our Signature Collection luxury hotels," said George Fertitta, CEO of NYC & Company. "We are pleased to extend this year’s program through March 7 to accommodate visitors who are in town for the week of events surrounding the Armory Show and the Arts Show.”

The 16 hotels participating in this winter’s Third Night program are: The Carlyle, A Rosewood Hotel; The Chatwal New York; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The Peninsula New York Hotel; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Setai Fifth Avenue; The Sherry Netherland; The St. Regis New York; Trump International Hotel & Tower; Trump SoHo New York; and The Waldorf Towers. NYC & Company today announced that luxury retailer Saks Fifth Avenue will once again participate in the Third Night program this winter. Saks Fifth Avenue, whose iconic New York City flagship has long been the premier fashion destination for both visitors and residents of Manhattan, will offer a VIP shopping package to Third Night guests. The package includes an exclusive personal-shopping experience with the Fifth Avenue Club, special savings, and complimentary coffee and dessert at Saks Fifth Avenue’s Cafe SFA, which overlooks Rockefeller Center and the Channel Gardens.

"Saks Fifth Avenue is pleased to participate again this winter in The Signature Collection Third Night promotion," said Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue. "We believe our VIP shopping experience is the perfect complement to a Signature Collection three-night stay and look forward to welcoming these visitors to our flagship store."

The Signature Collection program was initiated in 2001 through the efforts of NYC & Company. The Third Night promotion is open to both visitors and residents of New York City. NYC & Company's Signature Collection comprises 20 luxury hotels: The Carlyle, A Rosewood Hotel; The Chatwal New York; Hotel Plaza Athénée; Jumeirah Essex House; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The New York Palace; The Peninsula New York Hotel; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Setai Fifth Avenue; The Sherry Netherland; The St. Regis New York; The Surrey; Trump International Hotel & Tower; Trump SoHo New York; and The Waldorf Towers. Sixteen of the 20 hotels are participating in this winter’s Third Night promotion. The Chatwal New York and The Setai Fifth Avenue are new participants in The Signature Collection program.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, go to nycgo.com.