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NYC & COMPANY MARKS 10TH YEAR OF THE SIGNATURE COLLECTION WITH ANNOUNCEMENT OF SUMMER THIRD NIGHT PROMOTION  

Visitors Who Book and Pay for Two Consecutive Nights at 15 Luxury NYC Hotels Get a Third Night Free Between June 27 and September 5

New York City (June 1, 2011) NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that 15 hotels in The Signature Collection, a selection of New York City's luxury hotels that was established in 2001, will participate in this summer’s Signature Collection Third Night promotion. The program gives visitors a complimentary Third Night at participating hotels after booking and paying for two consecutive nights June 27–September 5. For those planning a longer stay, the program is valid for every Third Night during your stay at select participating hotels, so visitors can enjoy additional savings. Detailed booking information for the promotion is available at nycgo.com/thirdnight. Visitors looking to plan their NYC stays around summer events can access nycgo.com/events for the latest information.

”New York City is home to some of the world’s most sumptuous hotels, and the Third Night promotion gives visitors and residents extraordinary value this summer at 15 high-end properties," said George Fertitta, CEO of NYC & Company.

The 15 hotels participating in the Third Night program are: The Carlyle, A Rosewood Hotel; Hôtel Plaza Athénée New York; Jumeirah Essex House; Loews Regency Hotel; The London NYC; The Peninsula New York; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Setai Fifth Avenue, A Cappella Managed Hotel; The Sherry-Netherland; The St. Regis New York; Trump SoHo New York; and The Waldorf Towers.

The Signature Collection program was initiated in 2001 through the efforts of NYC & Company; the promotion is open to both visitors and NYC residents.

NYC & Company's Signature Collection comprises 20 luxury hotels: The Carlyle, A Rosewood Hotel; The Chatwal; Hôtel Plaza Athénée New York; Jumeirah Essex House; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The New York Palace; The Peninsula New York Hotel; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Setai Fifth Avenue, A Capella Managed Hotel; The Sherry-Netherland; The St. Regis New York; The Surrey; Trump International Hotel & Tower; Trump SoHo New York and The Waldorf Towers.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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For more press inquiries, please contact Chris Heywood at 212.484.1270 or cheywood@nycgo.com.