NYC & COMPANY NAMES BROOKLYN BOTANIC GARDEN CULTURE SPOT FOR JUNE

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NYC & COMPANY NAMES BROOKLYN BOTANIC GARDEN CULTURE SPOT FOR JUNE

—New York City’s Iconic Urban Backyard Offers Monthlong
2-for-1 Admission—

New York City (June 1, 2012)—NYC & Company, New York City's marketing, tourism and partnership organization, today named the Brooklyn Botanic Garden its Culture Spot pick for June. A monthly program that spotlights cultural organizations across the five boroughs, Culture Spot is designed to elevate the City’s arts community and encourage local and visitor exploration. This month’s designated venue is a 52-acre garden with more than 12,000 types of plants located in Prospect Heights. From exhibits to classes and workshops to tours, the Brooklyn Botanic Garden, with its 100-year-old history and modern new structures, operates to conserve its landscape while educating and inspiring visitors. To celebrate its Culture Spot designation this month, the Brooklyn Botanic Garden is offering a special 2-for-1 admission between June 1 and 30.

“The Brooklyn Botanic Garden’s natural beauty provides an uncommon oasis in the heart of an urban setting,” said Annie Bergen vice president of Arts and Cultural programs at NYC & Company. “Its acclaimed specialty gardens offer an ever-changing landscape of discovery for visitors of all ages. We’re thrilled to offer visitors a chance to experience this idyllic retreat.”

Throughout June, the Brooklyn Botanic Garden will celebrate the summer season with a number of outdoor events and activities:

-     The BBG recently opened a new innovatively designed Visitor Center featuring multimedia exhibits and eco-friendly architecture. On June 2, the garden will host a June Jubilee to celebrate the building’s inauguration along with the launch of their summer exhibition Urban Garden. Visitors will enjoy live music, explore an interactive solar-powered sound installation, join window-box-gardening workshops, sip on tea-inspired cocktails and more. Free admission; all ages; noon—6pm.

-     BBG’s summer exhibition Urban Garden will teach visitors how to make NYC even greener with tips on overcoming the challenges of gardening in an urban area. BBG's horticultural experts will offer guidance for maximizing small spaces and ideas for bringing nature indoors with an in-depth look at houseplant choices. Between June 2 and September 23, guided tours of Urban Garden will be offered every Saturday and Sunday at 3pm.

-     From 11am1pm on Saturday, June 2, and 13pm on Sunday, June 3, free family nature workshops will teach kids about plant and animal life cycles through hands-on activities, scavenger hunts and story time.

-     Every Saturday and Sunday at 1pm, tours of the garden’s seasonal highlights are offered. Sights vary depending on what is in bloom: heritage roses and new cultivars in the Cranford Rose Garden, lotus and water lilies on Lily Pool Terrace, poppies and lavender in the Herb Garden (where the on-site Terrace Café sources its ingredients), hydrangea in the Plant Family Collection and peaceful views of the Japanese Hill-and-Pond Garden.

To take advantage of the Brooklyn Botanic Garden’s offer between June 1 and 30, visitors can pick up a discount coupon at the Official NYC Information Centers located in Midtown Manhattan, Times Square and Harlem, or the Official NYC Information Kiosks at City Hall and in Chinatown (nycgo.com/articles/official-nyc-information-centers). Starting today, the coupon can also be downloaded online at nycgo.com/culturespot.

To learn more about the month’s Culture Spot pick, Annie Bergen will host a special podcast with the Brooklyn Botanic Garden’s Director of Horticulture Mark Fisher. Trivia questions about the interview will be asked over Twitter (@nycgo) each week in June for a chance to win two free garden passes. To listen to the podcast and learn more about the Culture Spot program, visit nycgo.com/culturespot.

For the latest announcements on NYC & Company programs, follow @nycgo_press. Visit nycgo.com to find out everything there is to see and do in New York City.

About Brooklyn Botanic Garden:
Founded in 1910, Brooklyn Botanic Garden (BBG) is an independent nonprofit institution committed to education, science and horticultural display. BBG serves communities in New York City and internationally through its world-class gardens, extensive living collections, and pioneering educational programs. Situated on 52 acres in the heart of Brooklyn, the Garden is home to more than 12,000 types of plants and hosts more than 725,000 visitors annually. To learn more, visit bbg.org.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About the NYC & Company Foundation:
The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting the arts and cultural organizations that make visiting New York City a special and exciting experience. Since its inception in 1999, the Foundation has focused on educating domestic and international audiences about the vibrant and diverse cultural community throughout New York City.

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Contact:     Francisca Ovalle/NYC & Company     212 484 5475