NYC & COMPANY TEAMS UP WITH AÉROPOSTALE FOR EXCLUSIVE T-SHIRT COLLECTION

communications

 
  • print


NYC & COMPANY TEAMS UP WITH AÉROPOSTALE FOR EXCLUSIVE T-SHIRT COLLECTION

—T-Shirts Available Beginning March 29 at Select Aéropostale Stores in the United States and Canada and on Aeropostale.com—

New York City (March 27, 2012) NYC & Company, the official marketing, tourism and partnership organization for the City of New York, and teen retailer Aéropostale today announced the creation of an exclusive line of T-shirts featuring iconic New York City agencies, including the NYPD, FDNY, NYC Taxi & Limousine Commission, and Parks & Recreation. The new collection includes six men’s graphic T-shirts created by C-Life Group Ltd., and will be available exclusively at select Aéropostale stores across the United States and Canada and on Aeropostale.com beginning March 29. This is NYC & Company’s first retail marketing partnership.

“Aéropostale is a universally recognized brand, and we are proud to work with them on our first retail marketing partnership,” said George Fertitta, CEO of NYC & Company. “The new designs, with our highly recognized marks, including the NYPD and the FDNY, are a great expansion to our current selection of merchandise. This new partnership enables us to increase the retail exposure of our licensing program throughout North America and abroad.”

"C-Life is thrilled to have partnered on this venture between NYC & Company and Aéropostale,” said Heather Miceli, Vice President of Licensing for C-Life Group. “It seemed like a natural fit, and the T-shirts capture the City’s energy."

The new limited edition T-shirt collection is designed to appeal to fashion-forward teens between the ages of 14 and 17. New York City–licensed products resonate with those who live outside of the five boroughs, as a record 50.5 million visitors traveled to the five boroughs in 2011.

Aéropostale is a committed supporter of the New York City community; a portion of the proceeds from the sale of the T-shirt collection will benefit the New York City Police Foundation (nycpolicefoundation.org) and the FDNY Foundation (fdnyfoundation.org).  

For exclusive merchandise offers and coupons, follow @nycgoshop and @Aeropostale.

For apparel imagery please visit, nycandcompany.org/communications/nyc-imagery-terms-conditions.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For the official source on all there is to see and do in New York City, go to nycgo.com.

About Aeropostale:
Aéropostale, Inc., is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14- to 17 year-old young women and men through its Aéropostale® stores and 4- to 12 year-old kids through its P.S. from Aéropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale stores and online at Aéropostale.com. P.S. from Aéropostale™ products can be purchased in P.S. from Aéropostale™ stores and online at ps4u.com. The Company currently operates 918 Aéropostale stores in 50 states and Puerto Rico, 68 Aéropostale stores in Canada and 72 P.S. from Aéropostale stores in 21 states.

About C-Life:
Founded in 1989, C-Life Group, Ltd. is a leading licensed apparel company headquartered in the heart of New York City's fashion district. With a keen focus on market trends, they excel at creating innovative designs and quality apparel for men, women, and children. As a trailblazer in their field, they pride themselves in pioneering licensed products into traditionally non-licensed retailers. Already an established trusted partner for major retailers nationwide, they also boast a formidable licensing portfolio with over 100 brands including the likes of Marvel, ESPN, Budweiser, and Nickelodeon.

-30-