NYC & COMPANY’S POPULAR DINING EVENT, NYC RESTAURANT WEEK® SUMMER 2012, STARTS TODAY

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NYC & COMPANY’S POPULAR DINING EVENT, NYC RESTAURANT WEEK® SUMMER 2012, STARTS TODAY

—Food Luminaries to Lead Free Panel on Evolution of Dining in New York City on July 17—

New York City (July 16, 2012)—NYC & Company, New York City’s marketing, tourism and partnership organization, announces NYC Restaurant Week Summer 2012 starts today, July 16. The dining event will continue to honor the 20th anniversary of the program with 20 days of dining deals from July 16 to August 10, Mondays through Fridays, with Saturdays excluded and Sundays optional. In addition, NYC & Company and The New York Public Library will host a panel on the evolution of dining in the City to celebrate NYC Restaurant Week’s 20-year milestone and the library’s new free exhibition Lunch Hour NYC. Diners can make reservations at more than 300 participating restaurants at nycgo.com/restaurantweek or through NYC Map, a free smartphone app available for download at nycgo.com/citymaps.

“New York City is the dining capital of the world, with nearly 25,000 restaurants ranging from five-star establishments to independently owned pizza parlors and delis,” said NYC & Company CEO George Fertitta. “This season, to round out the 20th anniversary of NYC Restaurant Week, we’re proud to present a panel of restaurant industry personalities to discuss the art of dining out. The free public event is just one more way New Yorkers and visitors can celebrate the vibrancy of New York City’s culture.”

The NYC Restaurant Week Dining Panel will be on Tuesday, July 17, at The New York Public Library’s Stephen A. Schwarzman Building, at Fifth Avenue and 42nd Street, in Midtown. Guests can enjoy the free exhibition Lunch Hour NYC before the panel. Follow NYC & Company on Twitter (@nycgo) for the opportunity to win a ticket for the event.

William Grimes, former New York Times restaurant critic and author of Appetite City: A Culinary History of New York, will serve as moderator for the discussion. Panelists include David Burke, award-winning celebrity chef and restaurateur; Tim Zagat, co-founder and co-chair of Zagat Survey and co-founder of NYC Restaurant Week; Rebecca Federman, culinary collections librarian at The New York Public Library and co-curator of Lunch Hour NYC; and Andrew P. Haley, PhD, author of Turning the Tables: Restaurants and the Rise of the American Middle Class, 1880–1920, winner of the 2012 James Beard Award.

Also, in honor of the 20th anniversary of NYC Restaurant Week, American Express® Cardmembers will receive a $20 statement credit when they register and use any eligible American Express Card to dine out four or more times at participating restaurants during NYC Restaurant Week, July 16 to August 10. (Terms and conditions apply; visit nycgo.com/restaurantweek for full offer details.) In addition, American Express and foursquare will offer Cardmembers the opportunity to get $5 back every time they check in at a participating restaurant, unlock the special and pay with their synced American Express Card. A minimum purchase of $24 is required, and additional terms and conditions apply (visit m.nycgo.com/rw for full offer details).

NYC Restaurant Week is produced by NYC & Company and presented by Founding Sponsor American Express.

In addition to city bus shelters and taxicab monitors, NYC Restaurant Week Summer 2012 media will be featured on the ToshibaVision and Clear Channel screens in Times Square.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership
organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact:     Emily Mayrath/NYC & Company     212 484 1270