NYC RESTAURANT WEEK SUMMER 2014 RESERVATIONS OPEN TODAY FOR DINING PROGRAM JULY 21–AUGUST 15

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NYC RESTAURANT WEEKsmSUMMER 2014 RESERVATIONS OPEN TODAY FOR DINING PROGRAM  JULY 21–AUGUST 15

NYC & Company’s Biannual Dining Promotion Encourages Foodies to Take Advantage of Three-Course Dining Deals at More than 300 of New York City’s Finest Restaurants—

New York City (July 9, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced that reservations for NYC Restaurant Week Summer 2014 have opened. The event offers New Yorkers and visitors four weeks of dining deals at more than 300 top New York City restaurants from July 21 through August 15, Mondays through Fridays, with Saturdays excluded and Sundays optional. Diners can enjoy three-course prix-fixe lunches for $25 and three-course prix-fixe dinners for $38 (excluding beverages, gratuities and taxes). For a complete list of participating restaurants and to make reservations, visit nycgo.com/restaurantweek.

“New York City is the undisputed dining capital of the world, and there is no better way to experience the diversity of the City’s restaurant industryat an extraordinary value than our biannual NYC Restaurant Week promotion,” said Fred Dixon, president and CEO of NYC & Company. “We invite visitors as well as New Yorkers to take advantage of all the unique experiences and cuisines the multitude of restaurants offer.”

Restaurants featuring soul food and Australian cuisine are new this year and join more than 300 restaurants, a marked increase from past programs, for NYC Restaurant Week Summer 2014. New participants include Greenhouse Cafe in Bay Ridge, Minton’s in Harlem, Murray’s Cheese Bar in Greenwich Village, Socarrat Paella Bar in Nolita, and Tanoreen in Bay Ridge.

NYC Restaurant Week, the first and largest dining program of its kind, was created in 1992. Now in its 23rd year, the popular program supports the City’s thriving restaurant industry, which employs more than 200,000 people and grosses annual sales exceeding $12 billion.

"Our vibrant and diverse restaurant community looks forward to welcoming our guests with a meaningful dining experience, " said Tracy Nieporent, Chairman of NYC & Company's Restaurant Committee. "NYC Restaurant Week is a great way to experience our quality, variety, and hospitality in a way that's authentic and entertaining."

Also returning this summer is an exclusive offer for American Express® Card Members. American Express Card Members can register, use their Card to spend $25 or more at any participating restaurant and get a $5 statement credit. To learn more and register an American Express Card, visit amexnetwork.com/nycrestaurantweek.

NYC Restaurant Week Summer 2014 boasts a new advertising campaign that appeals to the foodies. In addition to profiling photos of the stellar cuisine from the City’s top restaurants, local chefs will appear in creative assets throughout the campaign. The new creative will be featured on all NYC Restaurant Week digital properties, on banners throughout the City, at bus shelters and videos on taxicab monitors.The creative assets can be downloaded from our media library, nycgo.com/pressphotos.NYC Restaurant Week Summer 2014 media also will be featured every five minutes on the Toshiba Vision screens in Times Square from July 21 through August 15.

NYC & Company invites diners to share their NYC Restaurant Week experiences using hashtag #NYCRestaurantWeek.

NYC Restaurant Week Summer 2014 is produced by NYC & Company and presentedby Founding Sponsor American Express.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact: NYC & Company / Chris Heywood 212-484-1270
              NYC & Company / Caroline Peck 212-484-1270