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by NYC Editor , 01/13/2010

 
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FASHION AVENUE TEMPORARILY BECOMES "PROJECT RUNWAY AVENUE" IN CELEBRATION OF THE SHOW'S NEW YORK CITY HOMECOMING

New York City's Fashion Industry and City Officials Join Project Runway Representatives and Past Contestants to Highlight the Industry’s Critical Role in City's Economy and Celebrate the Show's Hometown Return

New York, NY (January 13, 2010) — Project Runway mentor Tim Gunn and judges Michael Kors and Nina Garcia today joined NYC & Company CEO George Fertitta, Deputy Mayor for Economic Development Robert C. Lieber, Lifetime Networks President and CEO Andrea Wong, Weinstein Company founder and CEO Harvey Weinstein , Fashion Center BID (Business Improvement District) President Barbara Randall and past contestants to celebrate the show's return to New York City with a temporary street naming. Officials, cast members and former contestants gathered in the heart of the Garment Center, in front of the "needle threading a button" sculpture at 39th Street and Fashion Avenue (Seventh Avenue), which will temporarily be called Project Runway Avenue. NYC & Company, New York City’s official marketing, tourism and partnership organization, also presented a New York City Proclamation deeming January 13 as "Project Runway Day," highlighting its contribution to New York City's fashion industry. The seventh season of Project Runway will premiere on Lifetime at 10pm ET/PT Thursday, January 14, when the program and its companion series, Models of the Runway, will be distributed in high-definition for the first time.

"Project Runway's sweeping global popularity has further strengthened New York City's reputation as the fashion capital of the world," said NYC & Company CEO George Fertitta. "We’re pleased to be welcoming the show back to New York City alongside its popular cast and contestants, including Tim Gunn, an influential New Yorker and fashion industry representative who we are also proud to say has also contributed as a 'Local' in our celebrated Just Ask The Locals™ campaign."

"It is an incredible honor to have the City of New York salute Project Runway in this fashion," added Lifetime Networks President and CEO Andrea Wong. "This wonderful City is an important part of Runway's success and we're very excited about this season's return to New York."

"New York City is the fashion capital of the world, and we welcome Project Runway back to its hometown," said Deputy Mayor for Economic Development Robert C. Lieber. "Project Runway is an incredible show that highlights some of the most exciting and promising new talent in the fashion business, and that's a great compliment to the City's work to support growth and innovation in the sector."

After moving to Los Angeles for its sixth season, Project Runway returns to its roots in New York City, where its first five seasons were produced. Each season of the show's production in New York City has significantly contributed to the City's economy. New York City’s fashion/fashion retail industry employs more than 175,000 people, with more than 50% of these jobs found in the Garment Center and surrounding neighborhoods. Furthermore, New York City offers the highest concentration of design-focused education in the country. New York City fashion schools graduate more than 1,000 students each year, many of whom choose to stay here and work. For example, 90% of Fashion Institute of Technology students stay in New York City after graduation.

"New York City and the Fashion District represent the best and most creative elements of the global fashion industry, so we are excited that Project Runway has come home to its rightful place," said Barbara Randall, president of the Fashion Center BID.

Though fashion activity takes place throughout the City's five boroughs, the heart of the industry is found in Manhattan's Garment Center. The area, home to most of the City's showrooms as well as numerous major fashion labels, caters to all aspects of the fashion process, from design and production to wholesale selling. No other city has a comparable concentration of fashion businesses and talent in a single district.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

About Lifetime Networks:

Lifetime Networks is a diverse, multimedia company, committed to offering the highest-quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About Project Runway:

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and, during its first season on Lifetime, Project Runway was cable's most-watched reality program in 2009 among Women 18+, Households and Adults 18+.

Models of the Runway, an exciting new companion series to Project Runway, gives fans a behind-the-scenes look at the reality competition—from the models' perspective as they face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005.

About Fashion Center BID:

The Fashion Center Business Improvement District (fashioncenter.com), a not-for-profit corporation, was established in 1993 to improve the quality of life and economic vitality of Manhattan's Fashion District. Through programs in the areas of streetscape improvements, sanitation and public safety services, marketing and promotions, economic development and community service, efforts are aimed at promoting the district as a strategic Midtown business location and ensuring New York's position as the fashion capital of the world.

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