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NYC & COMPANY ENCOURAGES NEW YORK CITY RESIDENTS TO “GO LOCAL” THIS WEEKEND WITH “WHEEL DEALS”


Weekend of August 7 Highlights Biking and Water-Related Activities as Well as City’s Dutch Ties

New York City (August 5, 2009)—NYC & Company, New York City’s marketing, tourism and partnership organization, today called on New Yorkers to Go Local this weekend, highlighting biking and water-related summer activities for August 7–9 and encouraging City residents to take advantage of their own backyard. With the current economic situation inducing many New Yorkers to scale back their travel plans, this summer provides the perfect opportunity for locals to explore New York City. NYC & Company’s Go Local campaign features value-oriented events and activities across the five boroughs, encouraging New Yorkers to discover the benefits of living in one of the world’s most desirable vacation destinations.

“New York City attracts tens of millions of tristate, domestic and international visitors every year, eager to experience the City’s unique energy and partake in all of the exciting recreational activities the City has to offer,” said NYC & Company CEO George Fertitta. “By showcasing the City’s most enjoyable and diverse activities while keeping value top of mind, the Go Local campaign calls on New Yorkers to venture out into the City’s different neighborhoods and appreciate the exceptional leisure activities easily available to them.”

As New York City continues to celebrate its cultural connections with the Dutch throughout the year in honor of the 400th anniversary of the arrival of Henry Hudson into New York’s harbor, this week’s Go Local listings concentrate on biking and events by the water with a focus on “wheel deals.”

This week’s Go Local highlights:

Central Park Moonlight Ride
On the first Friday of every month, Time’s Up! hosts a fun and relaxing auto-free, two-hour night ride through Central Park. Cyclists will ride past the park’s most picturesque landmarks, including Belvedere Castle and the Pond, with the path unobstructed by both cars and crowds and lit by the (nearly) full moon. The popular ride is appropriate for riders of all skill levels, ages and styles. The free 10-mile tour kicks off from Columbus Circle at 10pm. Pre-registration is not required.

Free Bike Fridays at Governors Island
Home to New York City's first sustained bike-share program, Governors Island allows visitors to borrow bikes for free on Fridays for up to one hour, courtesy of Bike and Roll. Bicycles are available for both adults and children to enjoy the newly expanded cycling route, which for the first time this year includes the island’s entire 2.2-mile waterfront promenade.

Summer Streets
For three consecutive Saturdays in August, starting this weekend, Park Avenue and connecting streets from the Brooklyn Bridge to Central Park will be closed to traffic. Free from cars from 7am to 1pm, the streets will be open for walkers, runners, bikers and skaters to enjoy. Bikes for Summer Streets will be on loan from The Netherlands Consulate as part of the NY400 anniversary.

For more information about staying in NYC this summer and for additional “Wheel Deals” events and activities visit nycgo.com/golocal.

For further information on NY400 celebrations, visit nycgo.com/nyc400.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Contacts
Kimberly Spell
NYC & Company
212-484-1270
kspell@nycgo.com

Emma Thomas
NYC & Company
212-484-1270
ethomas@nycgo.com