by NYC Editor, 10/17/2008
PR: GreeNYC, Multimedia Environmental Campaign for PlaNYC
THE CITY OF NEW YORK
OFFICE OF THE MAYOR
NEW YORK, NY 10007
FOR IMMEDIATE RELEASE
June 25, 2007
MAYOR BLOOMBERG, NYC & COMPANY AND CORPORATE AND MEDIA PARTNERS ANNOUNCE GREENYC, THE MULTIMEDIA ENVIRONMENTAL CAMPAIGN OF PLANYC
Partnership with New York City Corporations – Led By Bank of America – Will Educate New Yorkers on What They Can Do To Create a More Environmentally Sustainable City
Campaign Includes Con Edison and General Electric Commitment to Offer $1 Coupon Toward Purchase of Compact Florescent Light Bulbs
Mayor Michael R. Bloomberg and Deputy Mayor for Economic Development and Rebuilding Daniel L. Doctoroff today announced GreeNYC, an integrated marketing and advertising campaign that is the consumer education component of PlaNYC. The initiative, consisting of television, radio, print, online and outdoor advertisements supported by Bank of America, is designed to educate, engage and mobilize all New Yorkers on the simple steps they can take to reduce pollution and greenhouse gases, and to create a greener, greater New York City. As part of GreeNYC, the Mayor announced that Con Edison and General Electric will provide all customers with a $1 coupon toward the purchase of GE Energy Smart compact fluorescent light bulbs (CFLs) in residential electric bills this summer. The Mayor and Deputy Mayor Doctoroff were joined by Alan Rappaport, Bank of America New York Market President; Kevin Burke, Con Edison Chairman and CEO; and Pamela Farrell of General Electric Government Relations.
"Exactly two months ago, we outlined PlaNYC, our wide-ranging strategy to make New York City the first great, sustainable city of the 21st century," said Mayor Bloomberg. "We've already begun making real progress on implementing many of the plan's 127 initiatives, and today we are taking the next step. Through creative, eye-catching advertisements, the GreeNYC campaign will spread the word on ten simple, everyday steps that we all can take to transform the Big Apple into the Green Apple. I thank Bank of America and all our corporate and media partners for their commitment to New York City's environment through their support of GreeNYC."
"New Yorkers have made clear they want our City to be a sustainable one that pursues environmentally responsible courses of action, and GreeNYC, the consumer education component of our long-term sustainability plan, looks to harness that resolve and raise awareness of steps all of us can take to contribute," said Deputy Mayor Doctoroff. "The tremendous response so far to GreeNYC from New York's media and business communities serves as an indication of the forward-thinking mindset of our corporate citizens and the importance and potential impact of this multimedia campaign."
"GreeNYC is the result of the Mayor's commitment to creating a greener, greater New York City, and the involvement of some of New York City's dedicated business leaders," said NYC & Company CEO George Fertitta. "We are thrilled and honored to have created this campaign, which we hope will affect the environmental dialogue not just in our City but across the globe."
The result of a collaboration between NYC & Company, dedicated corporate partners, and dozens of media partners throughout the City, the campaign will consist of television, radio and print advertisements, as well as street pole banners, bus stop shelters and phone kiosks in English and Spanish. Featuring a signature campaign bird and new GreeNYC logo, the campaign lists ten "Small Steps, Big Strides" that New Yorkers can take to rise to the challenge of creating a more sustainable city.
Overall, more than $3.2 million in media assets have been committed towards the campaign, including over $1.5 million in donated ad space from New York's television stations, newspapers and radio stations. Starting this week, three GreeNYC advertisements will begin running on WNBC-TV, WCBS-TV, WNYW-TV, WABC-TV, WWOR-TV, WNJU-TV, Time Warner Cable and the Discovery Channel. In addition, over the coming weeks, print ads will run in The New York Times, New York Post, New York Daily News, Hora Hispana, New York Observer, and 30 Community Newsgroup publications. Radio ads will also run on WNYC-FM, WLTW-FM, WABC-AM and WQCD-FM.
Bank of America and other New York City corporations have sponsored the campaign's street pole banners, bus stop shelters and phone kiosks. NYC & Company, which has already started to post banners and bus stop advertisements around the city, plans to add more corporate and media partners as the campaign moves forward.
"Bank of America is proud to serve as the lead corporate partner on this important environmental awareness campaign," said Rappaport. "With our customers, associates and in our own operations we are working to address the causes of climate change every day. We have the opportunity to make an added impact through partnerships like GreeNYC."
Beginning this August, Con Edison, in partnership with General Electric, will include a $1 coupon toward GE Energy Smart, Energy Star qualified compact fluorescent light bulbs (CFLs) in all of their residential electric bills. The coupon will also be distributed at designated Bank of America banking centers throughout the City and will be available online. Using CFLs is one of the easiest, most effective ways homeowners can reduce energy. They use an average of 66% less energy than a traditional incandescent bulb and last up to ten times longer. If all NYC households replace 75% of their standard light bulbs with CFLs, the energy savings would be enough to run all of the subways and light all the stations. The $1 coupon will help defray the cost of CFLs, which are more expensive than incandescent light bulbs.
The "Small Steps, Big Strides" are:
To learn more about GreeNYC, visit the campaign's website on nyc.gov.
Stu Loeser/Matthew Kelly
Kimberly Spell/Patrick Muncie (NYC & Co)