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by NYC Editor , 10/21/2010

 
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NEW YORK CITY, LOS ANGELES AND AMERICAN AIRLINES PARTNER TO BOOST TRAVEL BETWEEN THE TWO CITIES

“Live More Tour” Designed to Increase Reciprocal Travel Between New York City and Key US Markets

Special Fare of $99 Each Way Between NYC and Los Angeles Available for Limited Time For Travel During First Quarter

Los Angeles (October 21, 2010) — NYC & Company and LA INC. The Los Angeles Convention and Visitors Bureau today joined with American Airlines to announce a collaborative effort to bolster tourism and promote travel between New York City and Los Angeles during the first quarter of 2011. As part of the new initiative, the cities are working more closely together to increase the number of visitors between their respective markets. The announcement comes at the conclusion of NYC & Company’s Live More Tour, a collective national effort designed to provide incentives to visitors by highlighting exclusive flight deals and consumer offers. To encourage travel between New York City and Los Angeles, American Airlines today unveiled a special limited-time reciprocal airfare deal of $99 each way. Reservations must be made and tickets must be purchased by October 23, 2010. Valid for round-trip travel from Los Angeles International Airport, Burbank/Bob Hope Airport, LA/Ontario International Airport or John Wayne Airport to two of New York City’s airports, John F. Kennedy International or LaGuardia International.

"Los Angeles is a key market for New York City and we look forward to working together with LA INC. and American Airlines to further boost the number of visitors between our two cities. Los Angeles and New York City have always shared so many commonalities—we look forward to cultivating our partnership in the year ahead," said NYC & Company's CEO George Fertitta.

"We look forward to increasing the visitors from New York City to Los Angeles through this new partnership with NYC & Company and American Airlines. Across the 3,000 miles that separate us, LA offers distinctively different product for New Yorkers to experience, and we hope they’ll take advantage of this great deal and visit," said Mark Liberman, President and CEO, LA INC.

"American Airlines is pleased once again to partner with NYC & Company to promote travel between New York City and our top American gateways," said Gerard Arpey, Chairman and CEO of American Airlines. "This relationship is important for our business, and we are committed to working with local tourism organizations and hope to attract more visitors and commerce to each of these of cities."

In addition to the exclusive American Airlines travel offer, New York City and Los Angeles are promoting several marketing programs and events for travelers to take advantage of over the upcoming months. NYC & Company specifically highlighted its Get More NYC campaign, partnering with American Express, American Airlines, AT&T, YP.com and Travelocity, featuring promotions at retailers, restaurants, theaters and other culture institutions around the five boroughs. Some of the NYC promotions taking place this winter include the first-ever Broadway Week, offering two-for-one tickets to more than 40 of Broadway’s hottest shows (January 24–February 10); NYC Restaurant Week® Winter 2011, offering visitors prix-fixe meals at nearly 300 of the City’s high-end restaurants (January 24–February 6); and the Off-Broadway promotion On the House, offering theater enthusiasts two-for-one tickets to some of the City’s most celebrated Off-Broadway shows (January 24–February 13). Additionally, more than 80 of the City’s top hotels will offer up to 35 percent off their best available rate from January 2 to February 28 when travelers book between October 15 and November 2. Further details on all of NYC & Company’s winter promotions can be accessed at http://nycgo.com/" target="new">nycgo.com.

There are a variety of great deals to experience in LA during January and February. More LA, More Deals will feature numerous discounts on hotels, restaurants and attractions at discoverlosangeles.com. Winter dineLA Restaurant Week will take place January 23–28 and January 30–February 4, allowing visitors to experience more than 200 of LA's best restaurants at incredible values for lunch and dinner; special dineLA hotel packages are also being offered. Discover the Arts in LA brought to you by LA INC. and Wells Fargo offers discounts of up to 50 percent at more than 30 museums, cultural attractions and performing arts venues. Visitors will want to experience LA's newest attractions including, King Kong 360 3D, created by Peter Jackson, which combines thrilling visceral effects with the world's largest Surround Digital projection system at Universal Studios Hollywood. Awards season is in full swing during the months of January and February, when daytime temperatures hover around 70 degrees. A flurry of celebrity sightings, red carpets, golden statues and Klieg lights rain down on the city, culminating on the last Sunday of February with the annual and much anticipated Academy Awards at Kodak Theatre in Hollywood. For additional information on Los Angeles, visit http://discoverlosangeles.com/" target="new">discoverlosangeles.com.

American Airlines travel bookings can be made through AA.com—fares are reciprocal for travel between Los Angeles International Airport, Burbank/Bob Hope Airport, LA/Ontario International Airport or John Wayne Airport to two of New York City’s airports, John F. Kennedy International or LaGuardia International; OR from two of New York City’s airports, John F. Kennedy International or LaGuardia International to Los Angeles International Airport, Burbank/Bob Hope Airport, LA/Ontario International Airport or John Wayne Airport. These special fares are on sale for a limited time—October 21–23—so act quickly. The overall travel period runs from January 5, 2011, with all travel completed by February 25, 2011. Embargo dates: January 15–17 and February 18–21, 2011. The fares are nonrefundable and require a Saturday-night stay. A $150 change fee applies, as does the 9/11 Security Fee and PFCs (passenger facility charges) of up to $4.50 per segment, depending on airport. See http://AA.com/" target="new">AA.com for complete details and conditions.

The Live More Tour —targeting travel between New York City and the metropolitan areas of Miami, Chicago and Los Angeles—comes on the heels of the Obama administration's appointment last month of NYC & Company's CEO George Fertitta to the 11-member Corporation for Travel Promotion. The board is tasked with administering the successful launch of the Travel Promotion Act, which will put in place a new public–private matching-funds program featuring up to $100 million in private-sector contributions and, potentially, $200 million overall to promote the United States. The landmark legislation is expected to generate approximately $4 billion in new visitor spending and create 40,000 new jobs annually.

Last year New York City (JFK/EWR) welcomed 851,000 Angelenos, while NYC sent 926,000 visitors to Los Angeles. Annually, there are 28,742 flights between Los Angeles and New York City—25 percent of those are American Airlines flights made up of 11 daily flights.

In 2009 NYC welcomed 45.6 million visitors who collectively spent $28.2 billion dollars. For 2010 NYC is forecasting an estimated 47.5 million total visitors, which will represent a 4.2 percent increase over the previous year. Approximately 80 percent of New York City’s visitors are domestic. In August 2010 New York City employed 322,200 people in the leisure and hospitality industry—this represented an increase of 5.3 percent over the previous August.

Last year Los Angeles welcomed 23.8 million visitors who collectively spent $11.8 billion. Approximately 81 percent of LA’s visitors are domestic. Presently, 434,700 people are employed in the visitor industry in Los Angeles, where tourism is the number one employer.

For more information on booking travel to New York City, visit http://nycgo.com/" target="new">nycgo.com.

New Yorkers wishing to book travel to Los Angeles should visit http://discoverlosangeles.com/" target="new">discoverlosangeles.com.

Fares shown do not include a federal tax of $3.70 per domestic segment (defined as one takeoff and one landing), PFCs of up to $18, and the 9/11 Security Fee of $2.50 per enplanement at a US airport. Fare shown is each way based on round-trip for economy class travel purchased on http://AA.com/" target="new">AA.com no later than October 23, 2010. Travel is valid starting January 5, 2011, with all travel completed by February 25, 2011. Embargo dates: January 15–17 and February 18–21, 2011. The fares are nonrefundable and require a Saturday-night stay. A $150 change fee applies. See AA.com for complete details and conditions.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, go to http://nycgo.com/" target="new">nycgo.com.

About LA INC.The Los Angeles Convention and Visitors Bureau:
LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions, and leisure travel. Though not part of city government, LA INC. is recognized as the city's official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at http://discoverlosangeles.com/" target="new">discoverlosangeles.com.

About American Airlines:
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

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Contact: Chris Heywood/NYC & Company 212.484.1270