press releases

communications

by NYC Editor , 12/17/2010

 
  • print


NYC & COMPANY AND AMERICAN EXPRESS LAUNCH GET MORE NYC HOLIDAY CAMPAIGN

—“More Shopping, More Savings” Promotion to Support Local Business and Engage New Yorkers and Visitors with Special Year-End Offers December 1-24—

New York City (December 1, 2010)—NYC & Company, the City’s official marketing, tourism and partnership organization in partnership with American Express today launched the Get More NYC holiday campaign. The Get More NYC holiday campaign, which runs December 1-24 offers New Yorkers and visitors cash back opportunities at more than 200 select retailers across the City including: H&M, Jonathan Adler, 55DSL, DeNatale Jewelers, Fishs Eddy, J&R, Nickel Spa, Super Runners Shop, Toys “R” Us and more. Eligible American Express® Cardmembers will receive a $50 statement credit when they spend $250 or a $100 statement credit when they spend $500 at participating New York City stores. A complete list of participating merchants can be found at nycgo.com/getmorenyc.

“There’s no better place to do your holiday shopping than New York City’s five boroughs,” said NYC & Company Chief Marketing Officer Jane Reiss. “We encourage New Yorkers and visitors to support local business and take advantage of all the Get More NYC savings opportunities like this one.”

To be eligible for the promotion you must register your American Express card online at nycgo.com/getmorenyc. Be sure to include your mobile number when registering to receive text messages with additional savings, exclusively from American Express. In addition, all of the participating merchants are listed on NYC & Company’s mobile nycgo.com site.

“Local businesses are the backbone of a community and American Express has been part of the New York City community for 160 years,” said Lisa Skiptunis, Vice President, New York City Client Management, American Express. “American Express is delighted to help bring more shopping and savings in our own hometown with Get More NYC.”

The Get More NYC holiday campaign is part of “See More. Be More. This is New York City,” a yearlong multi-faceted marketing campaign launched by NYC & Company in June to provide momentum to the tourism industry. The campaign includes promotional packages from corporate partners including special American Express Cardmember benefits, enticing citywide winter hotel deals, American Airlines flight discounts and sweepstakes as well as Dora the Explorer and Travelocity itineraries. In the coming months NYC & Company will announce additional Get More NYC offers for January and February plus a first-ever Broadway Week where theater fans can purchase two-for-one tickets.

For more information on Get More NYC offers, please visit nycgo.com/getmorenyc.

NYC & Company’s Get More NYC partners include American Express, AT&T, YP.com, Travelocity and Dora the Explorer. Get More NYC is a year-long domestic and international campaign supported by $30 million in media value that fully integrates dining, shopping, arts, culture, museums, comedy, hotels, Broadway, transportation and attractions by providing exclusive offers and savings for visitors and locals.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in NYC, visit nycgo.com.

About American Express:

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards.

-30-