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by NYC Editor , 01/25/2010

 
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NYC & COMPANY LAUNCHES ON THE HOUSE TO BOOST TICKET SALES AT 25 OFF-BROADWAY SHOWS

—Reservations Open January 25; Promotion Takes Place February 8–28 and Features Two-for-One Off-Broadway Tickets—

New York City (January 25, 2010) – NYC & Company, the City's marketing, tourism and partnership organization, today announced the return of On the House, a program to boost ticket sales at 25 Off-Broadway productions throughout Manhattan. The three-week promotion, which takes place February 8–28, offers two-for-one Off-Broadway theater tickets for New Yorkers and visitors alike. Reservations open today, January 25, and complete booking information can be accessed at nycgo.com/onthehouse.

"Off Broadway is an important cornerstone of New York City's arts and entertainment scene, and On the House gives us a forum to showcase the wealth of talent found in these unique productions throughout the City," said George Fertitta, CEO of NYC & Company. "The program also provides an affordable platform for residents and visitors to enjoy some of the City's best theater."

Theaters participating in the promotion are scattered throughout Manhattan, including Chelsea, Midtown, the Upper East Side, the Upper West Side, the East Village and the West Village. Long-running shows such as The Fantasticks and Perfect Crime join limited-engagement productions such as Mr. & Mrs. Fitch (starring John Lithgow) in this year's promotion.

"On behalf of the Off-Broadway League, I am excited to see the return of the On the House program for the second year and also to see it extended an additional week this year," said George Forbes, president of the Off-Broadway League. "The Off-Broadway theater community looks forward to offering this tremendous value to New Yorkers and visitors alike."

Productions participating in On the House: A Lie of the Mind, Ages of the Moon, Avenue Q, Awesome 80s Prom, Candida, Circumcise Me, Clybourne Park, Equivocation, The Fantasticks, Fuerza Bruta, The Gazillion Bubble Show, Happy Now?, MazelTov Cocktail, Measure for Measure, Mr. & Mrs. Fitch, Naked Boys Singing!, Perfect Crime, The Pride, The Scottsboro Boys, Signs of Life, STOMP, The Tempermentals, Top Secret: The Battle for the Pentagon Papers, Venus in Fur and Yank!

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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For press inquiries please contact Chris Heywood at 212.484.1270 cheywood@nycgo.com.