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by NYC Editor , 12/10/2009

 
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NYC & COMPANY LAUNCHES THIRD NIGHT PROMOTION WITH 15 SIGNATURE COLLECTION LUXURY HOTELS THIS WINTER

Luxury Retailer Saks Fifth Avenue Partners with Hotels to Offer VIP Shopping Experience

New York City (December 10, 2009)—NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that 15 hotels in the Signature Collection, a group of New York City's luxury hotels, will participate in the Signature Collection Third Night™ promotion this winter. The program gives visitors a complimentary third night at participating hotels after booking and paying for two consecutive nights between January 4 and February 28, 2010. Detailed booking information for the promotion is available on NYC & Company's official tourism website at nycgo.com/thirdnight.

"This winter we want to encourage visitors and residents to take advantage of unprecedented savings by patronizing luxury hotels participating in NYC & Company’s Signature Collection," said George Fertitta, CEO of NYC & Company. "Through the Third Night promotion, consumers can experience the vibrancy of our City without breaking the bank."

The 15 hotels participating in the Third Night program are: The Carlyle, A Rosewood Hotel; Hôtel Plaza Athénée New York; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The New York Palace; The Peninsula New York; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Central Park; The St. Regis New York; The Sherry Netherland; The Surrey; Trump International Hotel & Tower; and The Waldorf Towers.

NYC & Company also today announced that luxury retailer Saks Fifth Avenue has reconfirmed its participation in the Third Night program this winter. Saks Fifth Avenue, whose iconic New York City flagship has long been the premier fashion destination for both visitors and residents of Manhattan, will offer a VIP shopping package to Third Night guests. The package includes an exclusive personal-shopping experience in the Fifth Avenue Club, special savings, and complimentary coffee and dessert at Saks Fifth Avenue’s Cafe SFA, which overlooks Rockefeller Center and the Channel Gardens.

"Saks Fifth Avenue is pleased to participate again this winter in the Signature Collection Third Night promotion," said Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue. "We believe our VIP shopping experience is the perfect complement to a Signature Collection three-night stay and look forward to welcoming these visitors to our flagship store."

The Signature Collection program was initiated in 2001 through the efforts of NYC & Company. The Third Night promotion is open to visitors and residents of New York City.

NYC & Company's Signature Collection comprises 18 luxury hotels: The Carlyle, A Rosewood Hotel; Hotel Plaza Athénée; Jumeirah Essex House; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; The New York Palace; The Peninsula New York Hotel; The Pierre New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Sherry Netherland; The St. Regis New York; The Surrey; Trump International Hotel & Tower; Trump SoHo New York and The Waldorf Towers.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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