NYC & COMPANY RE-LAUNCHES NYCSHOP.COM WITH EXCLUSIVE NEW YORK CITY AND AGENCY MERCHANDISE

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—New York City’s Official Online Shop to Feature Limited Edition Merchandise and Apparel Representing all Five Boroughs and Iconic City Agencies NYPD and FDNY, Among Others—

—New Twitter Account, @nycgoshop, to Provide Product Updates and Special Offers—

New York City (August 8, 2011) — NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced the re-launch of nycshop.com, New York City’s official online shop. The site features new and exclusive New York City merchandise and apparel that are not only for tourists, but also for proud New Yorkers. Starting today, NYC & Company, in partnership with the leading online e-commerce service provider The Araca Group, will launch an exclusive collection of limited-edition borough T-shirts alongside vintage styled FDNY and NYPD T-shirts, co-branded Marvel products, water bottles, key chains, coffee mugs and much more. NYC & Company’s partnership with The Araca Group is a unique collaboration that allows for nycshop.com merchandise to be constantly updated, distinctive and relevant. 

“We are always looking for creative ways to expand our licensed products, and we are pleased to now offer consumers apparel and merchandise exclusive to nycshop.com,” said George Fertitta, CEO of NYC & Company. “These limited-edition products will enable us to reach new audiences and build upon the success we have already had with New York City–themed merchandise representing iconic City agencies like the NYPD and FDNY.”

"The Araca Group is thrilled to join in partnership with NYC & Company to create high-quality, fashion-forward merchandise that embraces those special and unique qualities that make New York City the greatest city in the world," said Michael Rego, CEO of The Araca Group.

To keep consumers informed about product updates, special sales and merchandise offers, NYC & Company and The Araca Group launched a new Twitter account, @nycgoshop. The Twitter handle will feature exclusive offers, coupons, and updates, as well as images on new merchandise, apparel and souvenirs.

Products on nycshop.com are available in an array of styles and sizes for kids, juniors, men and women from licensed vendors Torkia, New York Popular and Daron Worldwide, and can be shipped to all 50 states, the United Kingdom, Canada and Mexico.

The nycshop.com products include City agency brands including the NYPD, FDNY, New York City Taxi and Limousine Commission, Mayor's Office of Film, Theatre and Broadcasting, and Department of Sanitation. As with all officially licensed City merchandise, a significant portion of the proceeds from the sale of these products will benefit the New York City Police Foundation (nycpolicefoundation.org) and the FDNY Foundation (fdnyfoundation.org).

For nycshop.com merchandise imagery please visit, media.nycgo.com/public/communications-hires-images-2/todays-news/nycshop//index.html

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For the official source on all there is to see and do in New York City, go to nycgo.com.

About The Araca Group:

The Araca Group is an international live entertainment merchandising, screen printing and theatrical producing company based in New York City.  Araca builds brands by developing high-quality, innovative apparel and souvenir products, coordinating effective retail strategies, implementing web development and social-media services and offering superior customer service. For more information on Araca’s services, visit araca.com.