NYC & COMPANY ANNOUNCES NYC RESTAURANT WEEK® SUMMER 2011 TO FEATURE MORE THAN 320 RESTAURANTS IN ITS 20TH YEAR
—Largest NYC Dining Program to Date Welcomes Back Partners American Express and Travelocity—
New York City (June 27, 2010)—NYC & Company, New York City's marketing, tourism and partnership organization, today announced that NYC Restaurant Week Summer 2011—the City’s original culinary celebration and world’s first Restaurant Week—will feature more than 320 restaurants. The two-week event will take place July 11–24, Mondays through Fridays; Saturdays are excluded and Sundays are optional. Founding Sponsor American Express and Participating Sponsor Travelocity will return to offer promotions and prizes throughout the program. For the 12th consecutive season, prices for the prix-fixe three-course meals will remain at $24.07 for lunch and $35 for dinner (excluding beverages, taxes and gratuities), ensuring that the City’s largest dining program to date remains as good a value today as it was in 1992.
“Summer 2011 marks the beginning of the 20th year for NYC Restaurant Week—a true milestone in the industry of dining,” said NYC & Company CEO George Fertitta. “This season will kick off a two-part commemoration of the City’s largest culinary program that will conclude with its 20th anniversary. We encourage everyone to partake in this New York City tradition that has influenced events the world over and claimed a part of history.”
New program participants this season include Junoon, Macelleria, Osteria Morini and Socarrat Paella Bar. The program will also welcome back the likes of ‘21’ Club, Barbetta, Delmonico’s, Le Cirque and Tribeca Grill, who were all original participants in 1992. The full list of participating restaurants will be available at nycgo.com/restaurantweek on Wednesday, June 29, when reservations are open to the general public. Early-access reservations will be made available on Twitter to @nycgo followers on Monday, June 27.
“This is a big milestone for NYC Restaurant Week, as we look back on 20 years of dining history,” said Tracy Nieporent, NYC & Company Restaurant Committee Chairman. “The growth of our Restaurant Week over two decades serves as a testament to the strength of New York City's restaurant industry. A number of participants, including Tribeca Grill, are proud to be have been a part of this culinary celebration from the very start.”
In honor of NYC Restaurant Week’s 20th year, American Express Cardmembers will receive a $20 statement credit when they register and use any eligible American Express® Card to dine out three or more times at participating restaurants during NYC Restaurant Week, July 11–24. To register an American Express Card and for terms and conditions, visit nycgo.com/restaurantweek.
“We are excited to celebrate the 20th year of NYC Restaurant Week with this great offer for cardmembers,” said Don Shannon, Vice President of Marketing and Client Development at American Express. “This program has grown into a can’t-miss opportunity for New Yorkers and visitors alike to discover new eateries and dine at old favorites—at the same time, it drives business to restaurants in New York City. American Express is proud to be a Founding Sponsor.”
Back in New York City for his second NYC Restaurant Week, the Travelocity Roaming Gnome® will offer consumers special deals and travel prizes throughout the summer program. To find out more about these special foodie offers, visit nycgo.com/restaurantweek.
NYC Restaurant Week began in 1992 as a one-time program to welcome the National Democratic Convention to town. Since then, the City’s largest gastronomic event has grown from 95 restaurants to more than 320, and has developed to include exclusive dining benefits, sweepstakes, consumer events and products.
NYC Restaurant Week Summer 2011 is produced by NYC & Company and supported by Founding Sponsor American Express and Participating Sponsor Travelocity.
Reservations are powered by OpenTable.
For the latest announcements on NYC & Company programs follow twitter.com/nycgo_press. Visit nycgo.com to find out everything there is to see, do and eat in New York City.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.
Contact: Tiffany Townsend/NYC & Company 212.484.1270