press releases

communications

by NYC Editor, 10/14/2008

 
  • print


New York City Announces Special Holiday Sale of Officially Licensed Merchandise


City Businesses Prepare to Welcome Visitors and Couples with Special Offers and Promotions

NEW YORK, NY (November 21, 2007) As the holiday season approaches, New Yorkers and those who love New York City can now take a piece of the destination home. NYC & Company, the City’s marketing and tourism organization, is inviting holiday shoppers to buy authentic New York City merchandise through the City’s official shop, nycshop.com. Those looking for a bargain can also take advantage of a 20% discount on all merchandise now through November 28 using the promotional code “CNYGREET.”

“There’s no better way to be reminded of New York City than to have a piece of authentic merchandise,” said George Fertitta, CEO of NYC & Company. “It’s also the perfect holiday gift to give to your friends or loved ones.”

New York City recently unveiled the new logo and package of exterior stickers for its fleet of almost 13,000 licensed taxicabs. The City’s official shop now offers products, such as T-shirts and toy sets, that reflect the new taxicab branding.

The shop is also now offering some of the specialty posters associated with This is New York City™, the first multimedia global communications campaign to promote the City. The posters highlight different facets of City life, including dining, entertainment and fashion.

NYC & Company offers a direct link to the City’s official shop. Just look for the “NYC Shop” tab at the top of any page on nycgo.com. Items can be purchased with branding from the following city agencies: the NYPD, FDNY, Department of Parks & Recreation, Mayor’s Office of Film, Theatre and Broadcasting, Department of Sanitation, Taxi & Limousine Commission and the Department Of Transportation.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Contacts

Kimberly Spell
NYC & Company
tel 212 484 1270
kspell@nycgo.com

Chris Heywood
NYC & Company
tel 212 484 5458cheywood@nycgo.com