press releases


by NYC Editor, 09/30/2008

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NYC & Company Encourages New Yorkers to Explore the Five Boroughs While Boosting City’s Economy During Economic Downtown
Weekend of August 15: Highlights Include Snorkeling on City Island, Aeroballoon Over Central Park and International Food & Film Festival

New York City (August 14, 2008) NYC & Company, New York City’s marketing, tourism and partnership organization, today called on residents to support the City’s economy while emphasizing the potential economic impact resulting from locals who decide to take their vacation in the five boroughs as opposed to traveling outside the City this summer. According to NYC & Company estimates, for every 1,000 New Yorkers, including children, who “go local”, that is who stay in the City and partake in all of the usual activities associated with a vacation for a week, the destination could see an additional $1,365,000 in spending in the local economy that would have been spent on food, entertainment and shopping while out of town. This is in addition to the spending (an estimated $9 billion) generated from the 12.5 million visitors expected between June and August this year.

“We urge residents to take advantage of what is in their own backyard while at the same time supporting local businesses and providing a vital boost to the City’s economy,” said George Fertitta, CEO, NYC & Company. “The ‘Go Local’ campaign, which calls on residents to explore all that the City has to offer, focuses on highlighting all of the free and value-oriented activities throughout the five boroughs, but we also wish to invite New Yorkers who will be cancelling or postponing their vacations due to increased gas prices and tougher economic times, to enjoy all of the other wonderful amenities in the City including the unrivalled shopping, dining, entertainment and arts and cultural offerings."

NYC & Company is entering its fourth week of the recently announced ‘Go Local’ campaign which provides residents with weekly itineraries on the top activities taking place across the five boroughs. Additional campaign elements designed to encourage local residents to discover the City’s five boroughs this summer include print advertising, up-to-the-minute online information at and street teams armed with weekly five borough itineraries, ‘Go Local’ stickers and temporary tattoos, deployed at nine locations throughout the City including Grand Central Terminal, Union Square and the Bedford Avenue subway stop in Brooklyn.

This week’s top highlight:
Reminiscent of a New England Fishing Village, City Island offers picturesque harbor views, and for the more adventurous, snorkeling and scuba diving with Captain Mike’s Diving.

Additional highlights throughout the five boroughs are as follows:

Top of the Rock and the Empire State Building provide dramatic views of the City that New Yorkers often forget to admire, and for a unique view of Central Park from above, through August 22 AeroBalloon, an anchored, helium-filled balloon that ascends to a height of 300 feet will offer rides daily from 7am to 10pm. The balloon takes up to four passengers at a time and a 10 minute ride costs $25 for adults and $17.50 for children.

On Saturday, August 16 from 2pm–10pm the 4th annual free International Food & Film Festival will feature international music, cooking demonstrations, the opportunity to share food recipes, sample freshly prepared foods and meet local gardeners and community cooks, as well as watch a movie outdoors. At 10am on Sunday, August 17, the Park Slope Neighborhood Walk Part II will begin taking in the secrets hidden within the Soldiers and Sailors Monument. The popular tour will also include a look at the grand mansion along Prospect Park West and will last approximately two hours.

Rock ‘n Skate at Gorman Playground on Saturday, August 16, starts at 6pm and offers fun for all ages. Free skate rental is available, or people are welcome to bring their own skates to enjoy rolling under the stars. In Flushing Meadows-Corona Park on Sunday, August 17, from 11am–6pm the free Junta Hispana educational festival aims to increase awareness about the richness and beauty of Latin American cultures and will feature free entertainment such as dancing and music.

Staten Island
New Yorkers should venture out of the terminal after taking the free ferry to Staten Island and ride the new Gray Line Discover Staten Island Tour which features cultural hot spots including the Alice Austen House where the work of Austen, one of the first female photojournalists who spent a lifetime exploring the world from new angles, can be viewed. On Saturday 16 and Sunday 17 at Midland Beach, Back to the Beach Celebrations will showcase free music, including the Tina Turner tribute show “Simply the Best”, as well as a fireworks display.

The Bronx
Those looking to enjoy the great outdoors can explore the lush greenery of the secluded northwest forest on the free Cass Gallagher Trail hike at Van Cortlandt Park on Saturday, August 16 starting at 11am. On Sunday, August 17, The Riverdale Y presents an outdoor screening of School of Rock starring Jack Black, part of the Summer Movies on the Back Deck series.

For more information about staying in NYC this summer go to:

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Kimberly Spell
NYC & Company
tel 212 484 1270