by NYC Editor, 08/12/2009
NYC & Company Extends Partnership with OpSec Security as Exclusive Global Supplier for Anti-Counterfeiting Program
—Successful Enforcement of NYC Brands Benefits Consumers, City and Authorized Licensees—
NEW YORK (August 12, 2009)— NYC & Company, the exclusive worldwide licensing agent for the City of New York, and OpSec Security, the global leader in anti-counterfeiting and brand protection, have announced a three-year contract extension of their successful partnership to combat counterfeiting of the City’s world famous brands, including NYPD and FDNY. The on-product authentication program is a continuing keystone of NYC & Company’s enforcement efforts to protect the City’s valuable intellectual property.
“At the inception of its anti-counterfeiting program in 2005, NYC & Company chose OpSec Security as its exclusive global supplier to fight the significant amount of counterfeit products found in the market,” said Lloyd Haymes, Vice President, Licensing & Consumer Products, NYC & Company. “This coordinated enforcement strategy, which features an on-product authentication program with uniquely sequenced hangtags and holographic decals, has been a vital component of our comprehensive brand protection program. We are pleased with our progress and have benefited greatly from OpSec’s experience in protecting our licensed merchandise.”
“New York City’s brands are recognized worldwide, and consumers deserve a guarantee that the products they buy are genuine goods. OpSec is proud to be integrally involved from the inception of this unique anti-counterfeiting program, and of the success we have achieved over the past four years. We are excited to extend our relationship with NYC & Company to develop new, innovative anti-counterfeit solutions that help promote the City and its celebrated brands,” said Jeffrey Unger, President, Brand Protection, OpSec Security.
A significant portion of the proceeds from the sale of officially licensed products benefits the City of New York. The iconic brands currently licensed through NYC & Company include the NYPD, FDNY, New York City Taxi and Limousine Commission, Mayor’s Office of Film, Theatre and Broadcasting, New York City Department of Sanitation, City of New York Parks & Recreation and New York City Department of Transportation, as well as its own stylized “NYC” trademark.
About NYC & Company NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and promoting the positive image of New York City worldwide.
About OpSec Security OpSec Security, Inc. is a wholly-owned division of OpSec Security Group plc (London AIM: OSG). OpSec Security is the global leader in providing anti-counterfeiting technologies as well as solutions and services for physical and online brand protection to over 300 companies across industry sectors and over 50 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Terri Mock, +1 617-226-3000, or firstname.lastname@example.org.