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by NYC Editor, 10/14/2008

 
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20 NEW HOTELS JOIN NYC SUNDAY STAYS: A CITYWIDE HOTEL PROMOTION DESIGNED TO EXTEND THE WEEKEND

City Businesses Prepare to Welcome Visitors and Couples with Special Offers and Promotions

New York, NY (November 29, 2007) NYC & Company, New York City’s official marketing and tourism organization, today announced that 20 new hotels have signed on to NYC Sunday Stays, a hotel promotion offering discounts and specials for guests who spend a Sunday night at one of more than 44 participating hotels.

“The NYC Sunday Stays program allows visitors to take advantage of historically lower occupancy rates on Sunday nights while also enjoying the best of what the city has to offer,” said George Fertitta, CEO of NYC & Company. “When the program launched at the end of September, 24 hotels were on board. Since then, an additional 20 have signed on, demonstrating the campaign’s popularity among consumers.”

NYC Sunday Stays, which began on Sunday, September 16, now features a list of 44 New York City hotels. The program encourages consumers to extend their weekend through a Sunday night or begin the work week with some relaxation.

As part of the promotion, NYC & Company has partnered with participating hotels to reduce Sunday room rates by 20 to 30 percent. In addition, guests will receive various hotel-specific amenities, including discounted room service and restaurant dining, complimentary breakfast, free parking, room upgrades and more. As an added benefit, NYC & Company has also produced a Sunday calendar of events, accessible on the NYC Sunday Stays section of nycgo.com so visitors can take full advantage of their extended weekend.

“This program primarily targets domestic visitors, both business and leisure, including those from the tri-state New York area as well New York City residents looking for a good value in their own backyard,” added Fertitta.

The promotion is aimed at helping New York City’s hospitality industry improve Sunday hotel occupancy rates, which traditionally drop an average of 20 points from Saturday night. Additionally, it encourages business travelers to begin their stay a day early to enjoy all the City has to offer.

New hotels that have recently joined the program include: The Alex, The Benjamin, , Doubletree Guest Suites Times Square, Doubletree Metropolitan Hotel, Embassy Suites Hotel New York, Hilton Garden Inn Times Square, Hilton New York, Hotel Mela, Jumeirah Essex House, Millenium Hilton Hotel, The New York Helmsley Hotel, New York LaGuardia Airport Marriott, , New York Marriott East Side, New York Marriott Financial Center, New York Marriott Marquis, Renaissance New York Hotel Times Square, The Ritz-Carlton New York Battery Park, and The Ritz-Carlton New York Central Park.

Hotels who have been part of the program since its inception include: , Dream New York, , Grand Hyatt New York, Hilton Garden Inn New York/Staten Island, Le Parker Meridien New York, Loews Regency Hotel, The Mansfield, Millennium Broadway Hotel New York, Paramount Hotel New York, Sheraton New York Hotel & Towers, Shoreham Hotel, The Carlton on Madison Avenue, , Hotel Plaza Athenee, The Roosevelt Hotel, The Time Hotel, and the five W New York hotels.

For more information on NYC Sunday Stays, visit nycgo.com.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Contact

Chris Heywood
NYC & Company
tel 212 484 5458
cheywood@nycgo.com.com

Tiffany Townsend
NYC & Company
tel 212-484-5404
ttownsend@nycgo.com