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by NYC Editor , 11/05/2009

 
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NYC & COMPANY LAUNCHES NYC EXTREME LOCAL WITH SPECIAL OFFERS AT SPOTS IN 15 NEIGHBORHOODS IN MANHATTAN AND BROOKLYN

—AT&T Helps Kick Off Program with Sweepstakes for New Yorkers to Win Passes to Advance Screening of THE TWILIGHT SAGA: NEW MOON in Union Square—

—American Express Cardmembers Can Receive $50 When They Spend $300 at Any of More Than 650 Extreme Local Participant Locations through December 20, with Exclusive Late-Night Events December 7–11—

New York, NY (November 4, 2009)—NYC & Company, New York City’s official marketing and tourism organization, today launched NYC Extreme Local™, a guide to 15 neighborhoods in Manhattan and Brooklyn showcasing some of the best of dining, shopping and arts and entertainment with special offers and exclusive access for American Express® Cardmembers from November 27–December 20.

To kick off the program and highlight the benefits of being an “extreme local,” NYC & Company announced the start of THE TWILIGHT SAGA: NEW MOON sweepstakes, which will give more than 300 lucky New Yorkers the opportunity to attend an advance screening of the highly anticipated THE TWILIGHT SAGA: NEW MOON, in Union Square’s Regal 6 Cinema on November 18. Winners of the sweepstakes will receive a pair of tickets to a private pre-screening two days before the movie’s national debut on November 20, 2009. New Yorkers can enter to win by visiting nycgo.com/x. Wireless customers of AT&T, as the official wireless sponsor for NYC Extreme Local, can also enter for a chance to win by texting the letter “x” to NYCGO (69246). Sweepstakes entry begins today and ends November 11, 2009.*

“Although the bright lights and iconic attractions of New York City are familiar to visitors around the world, the NYC Extreme Local program is our way to give New Yorkers a true understanding of the cultural fabric that makes up our fascinating City,” said NYC & Company CEO George Fertitta. “We expect that the NYC Extreme Local program will offer a whole new perspective on New York City and the experiences it can provide. We’re happy to kick off the program with a cultural phenomenon of another kind, THE TWILIGHT SAGA: NEW MOON. This definitely fits the bill in providing an ‘extreme’ opportunity for hundreds of residents.”

“We’re thrilled to be the official wireless sponsor for NYC Extreme Local and are excited to help kick off the NYC Extreme Local program,” said Tom DeVito, Vice President and General Manager for AT&T in New York and New Jersey. “What better way to celebrate a city as exciting as New York than by offering tickets to one of the hottest fall films, THE TWILIGHT SAGA: NEW MOON. Our customers just need to text the letter ‘x’ to NYCGO (694246) for a chance to win.”

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As part of the sweepstakes, NYC & Company will use QR® (Quick Response)** mobile technology, which will allow consumers with smartphones to receive information about the sweepstakes simply by scanning a QR Code displayed on print advertisements and bus shelters throughout the City. Information also will be posted on the Extreme Local website.

The 24-day NYC Extreme Local program will highlight the following neighborhoods: BoCoCa, Brooklyn Heights, Chelsea, DUMBO, Flatiron, Gramercy, Midtown, Meatpacking District, NoLIta, SoHo, TriBeCa, Union Square, Upper East Side, Upper West Side and West Village. These neighborhood highlights will be explored in depth on nycgo.com with dedicated content that gives insight about culture, venues and activities.

From November 27–December 20, 2009, American Express will offer Cardmembers a $50 statement credit when they spend at least $300 at three Extreme Local participants. Cardmembers can register their card beginning November 16 to take advantage of the offer. The $50 will be automatically credited to Cardmembers’ monthly statement—no coupons, no codes, no sending in receipts.

In addition, from December 7–11, select participants will host shopping parties from 8–10pm exclusively for American Express Cardmembers, with music, cocktails and retail contests. Participating stores include Diane von Furstenberg, the J.Crew flagship, Phillip Lim, Tory Burch and Intermix. In addition to insider tips and events, a second sweepstakes for Extreme Local participants will be held next month. Details will be revealed on nycgo.com/x.

“New York is known for being a city of extremes, a place of unparalleled energy and intensity,” said Jane Reiss, Executive Vice President and Chief Marketing Officer of NYC & Company. “The new NYC Extreme Local campaign—supported by some of the biggest brands, more than 650 City businesses and one of the most dynamic new movies of the season—underscores that reality and message in a way only we can execute.”

“NYC Extreme Local is a fabulous addition to the holiday shopping season and a great way to jump-start the holiday spirit in New York City,” said Lisa Skiptunis, Vice President, American Express Merchant Services. “American Express is so pleased to join our merchant partners in bringing these tremendous offers to our Cardmembers.”

THE TWILIGHT SAGA: NEW MOON, a Summit Entertainment film, is the second installment of the highly anticipated and internationally celebrated TWILIGHT series; the initial film grossed $69.6 million domestically its first weekend in November 2008, and to date has grossed nearly $380 million worldwide.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

About American Express: Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe that welcome American Express–branded Cards. American Express Company is a leading global payments, network and travel company founded in 1850 and headquartered in New York City.

About AT&T: AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

New Moon ™ & © 2009 Summit Entertainment, LLC. All Rights Reserved. NYC Extreme Local, NYC marks ™ & © 2009 NYC & Company, Inc. All Rights Reserved. NO PURCHASE NECESSARY TO ENTER OR WIN. The sweepstakes is open to those 13 years of age or older and who are lawful, permanent residents of New York, New Jersey or Connecticut at the time of entry. Void where restricted or prohibited by law. Standard text message charges may apply to all text messages sent and received. Please visit nycgo.com/x to enter without sending a text message and to view a full set of the Official Rules governing this Sweepstakes. Entries must be received between 9:00 a.m. (EST) on November 4, 2009, when the Sweepstakes begins, and 4:59 p.m. (EST) on November 11, 2009, when the Sweepstakes ends. Limit one (1) entry per person, cell phone number and/or e-mail address. One hundred and fifty (150) winners of one pair of tickets to a special 11/18 advance screening of THE TWILIGHT SAGA: NEW MOON will be selected via a random drawing among all eligible entries. Many will enter, only up to 150 people will win. Actual odds of winning depend on the total number of eligible entries received. Standard messaging charges may apply. Text message long code: 646-639-3030.

** QR Code is a registered trademark of DENSO WAVE INCORPORATED.

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For press inquiries please contact Kimberly Spell/ Carli Smith at 212-484-1270 or csmith@nycgo.com