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by NYC Editor, 10/14/2008

 
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SIGNATURE COLLECTION ANNOUNCES RETURN OF THIRD NIGHT PROMOTION IN NEW YORK CITY


City Businesses Prepare to Welcome Visitors and Couples with Special Offers and Promotions

New York, NY (January 7, 2008) The Signature Collection, which comprises 17 luxury hotels of New York City, today announced the return of the Third Night promotion for a selection of its hotels for Winter 2008. The program gives visitors a complimentary reservation for a third night at 10 participating hotels after paying the prevailing rate for the first two, from Jan. 11 to Feb. 29, 2008. The promotion was facilitated through NYC & Company, the City's marketing and tourism organization, which has worked closely with the hotels to encourage visitors to stay an extra night and experience all the city has to offer.

"The Signature Collection's Third Night promotion has yielded considerable success over the past several years, and we are delighted to bring the offer back again this winter," said David Taylor, chairman of the Signature Collection, and the director of sales and marketing for The St. Regis New York. “Consumers who appreciate a luxury hotel experience now can take advantage of this great offer and use the money they saved to experience more of what New York City has to offer.”

The hotels participating in the program this winter include the Hotel Plaza Athénée; Jumeirah Essex House; Loews Regency Hotel; Mandarin Oriental, New York; The London NYC; The New York Palace Hotel; The Sherry-Netherland; The St. Regis Hotel, New York; The Waldorf Towers; and the Trump International Hotel and Towers.

"The Signature Collection’s Third Night promotion is a perfect way for consumers visiting New York City to experience some of the city's finest luxury hotels while getting tremendous value," said George Fertitta, CEO of NYC & Company.

NYC & Company worked with The Signature Collection to expand this year’s Third Night promotion to include a new partnership with luxury retailer Saks Fifth Avenue. Signature Collection Third Night guests will now receive a VIP package at Saks Fifth Avenue’s flagship store as an added benefit, which includes an exclusive personal shopping experience in the Fifh Avenue Club.

Saks Fifth Avenue is pleased to be part of this year’s Third Night promotion,” said Kimberly Grabel, Senior Vice President Marketing Saks Fifth Avenue. “It’s accepted that visitors who stay at a luxury hotel also enjoy shopping in our stores, and we’re excited to help make that connection.”

The Signature Collection is a collection of 17 luxury hotels in New York City, including: The Carlyle, A Rosewood Hotel; Four Seasons Hotel New York; Jumeirah Essex House; Loews Regency Hotel; The London NYC; Mandarin Oriental, New York; New York Palace; The Peninsula New York; The Pierre New York, The Plaza, Hotel Plaza Athénée New York; The Ritz-Carlton New York, Central Park; The Ritz-Carlton New York, Battery Park; The Sherry-Netherland Hotel; The St. Regis Hotel, New York; Trump International Hotel & Tower; and The Waldorf=Astoria. The program was initiated in 2001 through the efforts of NYC & Company.

About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Contacts

Chris Heywood
NYC & Company
tel 212 484-5458
cheywood@nycgo.com