About NYC & Company Research & Analytics

 
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The NYC & Company Research and Analytics department manages a comprehensive research and economic intelligence unit for the City’s travel and tourism industry. It also functions as the office of record for vital statistics on New York City’s travel sector. Reports and analyses are available to NYC & Company members, elected officials, City and State agencies and key stakeholders. The department reports on visitor volume, creates visitor profiles in key markets, tracks the economic impact of the industry and conducts custom research on key market segments of visitors to New York City.

Travel research programs include:
     • Annual volume studies of domestic, international, business,
       leisure, day and overnight visitors

     • Visitor profile fact sheets (approximately 50 per year) covering
       individual origin markets, market segments and industry overview

     • The City Tourism Impact report, which covers the economic
       impact of visitor spending, industry-generated tax revenues,
       industry employment and wages supported by the tourism
       economy of NYC, prepared by Global Insight

     • Visitor travel forecasts that are prepared semiannually and updated
       when conditions merit

     • Annual visitor outreach reports

     • Monthly reports and updates, including the Tourism Barometer
       for NYC and the hotel occupancy and ADR trends report