travel trade newsletter

travel trade spring 2011

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NYC & Company''s Travel Trade Newsletter

Spring breathes fresh air into the City, with cherry blossoms, sunny afternoons and mild temperatures—it''s the perfect time to go for a stroll in one of NYC''s famous parks, gardens or zoos. Spring also brings baseball season; Easter and Pride Week parades; the Tribeca Film Festival; Bike Month; and more—but be sure to pack an umbrella. And in case of rain, there''s still plenty to do inside with new museum exhibits, theater performances and store openings.

New in NYC
Pompeii the Exhibit
This exhibit explores the ancient city of Pompeii before and after the massive Mount Vesuvius eruption buried the city in ash. The new exposition at Discovery Times Square features more than 250 artifacts and a large collection of body casts. Tickets are available now.

Cirque du Soleil''s Zarkana
Cirque''s latest installment follows the fantastical world of Zark, a magician who has lost his love and powers and falls into a world of curious characters and action, where reality and imagination are blurred. The limited-time show opens at Radio City Music Hall on June 9 and runs through September 3.

Grand Central Terminal New Audio Tour
This world-famous train station remains an active transportation hub, but it''s also one of New York City''s historic landmarks, filled with rich architecture and a storied past. The audio tour includes an introduction by Mayor Michael Bloomberg, plus little-known facts and anecdotes about the terminal. The tour is available in six languages, with the option of an "express" tour, which lasts 30 minutes, or "local," which runs a little longer than an hour.

Disney Store Times Square
With this Disney addition, Times Square turns more magical for little princes and princesses. The three-floor emporium offers an interactive retail experience (including wands that activate a "magic mirror") and stocks costumes for adults and children, toys, DVDs, home goods, collectibles and exclusive New York City products.

Fashion Forward: March Events
To help visitors and locals navigate the country''s fashion capital, has launched a fashion calendar, which stockpiles fashionable exhibits, special sales and new stores each month, with options to suit all styles. March brings a Vivienne Westwood retrospective and the debut of Tom Ford women''s wear in stores.

New Itinerary Ideas
Cathedral Church of St. John the Divine
This historic Harlem church is the world''s largest cathedral. The church, whose cornerstone was laid in 1892, houses a rich history, Gothic Revival architecture, stained glass windows, a spiral staircase reaching 124 feet, a Keith Haring altarpiece and many pieces of art. The church offers a variety of tours, ranging from self-guided to group tours for adults and students, covering everything from art and architecture to history and geometry. Visiting choirs and orchestras may also arrange to perform here.

Urban Oyster Tours
Urban Oyster offers a fun range of new tours of New York City. Visitors can sample the City''s favorite street vendors with a walking tour of Midtown and downtown food carts or explore the Brooklyn Navy Yard by bus or bicycle. Beer enthusiasts can discover local brews and brewing history with the Brewed in Brooklyn Tour or savor some craft beers with Fermented NY beer crawls in Brooklyn and, starting in April, Manhattan. Advance ticket reservations are required for all tours. Private tours are also available.

Bike Month NYC
As the weather warms, a bicycle is a fresh (and eco-friendly) way to see the City. May''s Bike Month provides a perfect opportunity to make use of NYC''s 200 miles of new bike lanes. Bicycle rentals and guided tours—like those from Bike and Roll NYC, Bike Rental Central Park and Bike the Big Apple—allow visitors to grab a bike and join in the fun.

Upcoming Events and Exhibitions
special events

Cherry Blossom Festival
Brooklyn Botanic Garden
April 2–May 1
Also known as Hanami, the monthlong Japanese cultural tradition of viewing all stages of cherry blossoms, from buds to fallen petals, takes place at the Brooklyn Botanic Garden and culminates in Sakuri Matsuri on the final weekend. Special events, traditional performances and music celebrate nature, renewal and the changing season. Events are free with admission to the grounds.

Tribeca Film Festival
April 20–May 1
Downtown''s international film festival reaches a milestone this year. The 10th anniversary will bring a new batch of budding filmmakers. Beyond the exclusive screenings, the event includes a street festival, after-the-movie talks with filmmakers and free panel discussions.

New York City Ballet''s Spring Repertory Season
Lincoln Center
May 3–June 12
The famed ballet company concludes its 2010–2011 season with its spring repertory performances. This season''s highlights include a new production of The Seven Deadly Sins by Lynne Taylor-Corbett, a Tony-nominated director and choreographer, starring Patti LuPone in her NYCB debut.

Museum Mile Festival
June 14
Nine museums on NYC''s famed Museum Mile offer free admission 6–9pm as part of the 33rd annual Museum Mile Festival. Art fills the neighborhood along Fifth Avenue between 82nd and 105th Streets, as well as outdoor performances, music and fun events for all ages. More than 50,000 attend the rain-or-shine event annually.

Pride Week
June 18–26
NYC''s legendary Pride Week celebrates all things LGBT, with community events, parties and, of course, parades, in all the boroughs. Whether visitors are LGBT, straight supporters or simply curious, there''s plenty to do and see.

River to River Festival
This major music festival, now in its 10th year, transforms various downtown waterfront locations with public art, movie screenings and live music for free. This year''s full lineup will be announced in April.

museum exhibitions

The World''s Largest Dinosaurs
American Museum of Natural History
Starting April 16, this exhibit features the latest research on the biggest beings that have walked our planet. With long necks and tails, the Sauropod species of dinosaur ranged in size from 15 to 150 feet long. Visitors can view lifesize bones, muscles and internal organs and discover how their enormous bodies functioned.

Collecting Matisse and Modern Masters: The Cone Sisters of Baltimore
Jewish Museum
May 6–September 25
Baltimore''s Cone sisters visited the Paris studios of Henri Matisse and Pablo Picasso in the early 1900s and began their now-famous art collection, which includes the world''s largest Matisse collection, plus pieces by Gauguin, Van Gogh and more, in paintings, sculpture and works on paper. The Baltimore Museum of Art has loaned the exhibit to New York''s Jewish Museum, where it will remain on view through September.

The Hugo Boss Prize 2010
Guggenheim Museum
May 20–September 5
This coveted prize honors innovation in contemporary art biennially and includes an award of $100,000 by the Guggenheim Museum. German conceptual artist Hans-Peter Feldmann was announced as the eighth recipient of the award (and, at 69, he is the oldest artist to receive the prize). The museum will share Feldmann''s work in a new solo exhibition.

Theater Updates

The new Broadway season includes Rain; Priscilla, Queen of the Desert; Catch Me If You Can; Wonderland: A New Alice, A New Musical; Sister Act and The Book of Mormon, from the creators of South Park. For more about what''s on Broadway, visit or check out our Spring Broadway Preview.

Hotel Updates

recently opened hotels

From uptown to downtown, the City has hundreds of new hotel rooms.

The Setai Fifth Avenue, a Capella Managed Hotel
manhattan - midtown west
214 rooms

Doubletree by Hilton Hotel New York City Financial District
manhattan - financial district
399 rooms

Aloft Harlem
manhattan - harlem
128 rooms

Element by Westin New York Times Square West
manhattan - hell''s kitchen
410 rooms

Sheraton Tribeca New York Hotel
manhattan - tribeca
369 rooms

The Chatwal New York
manhattan - times square
88 rooms

The Mondrian SoHo
manhattan - soho
270 rooms

opening soon

Aloft New York Brooklyn
Four Points by Sheraton Long Island City
Download the latest Hotel Development Fact Sheet.

NYC Travel Training Academy

Become a New York City Specialist and learn insider information on the City''s hotels, shopping, dining, culture and more. Register now at The program is currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, New Zealand, Norway, the Netherlands, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

The NYC & Company Travel Trade Pass, which provides special offers for travel professionals visiting the City, now includes additional offers exclusive to New York City Specialists who have successfully completed the NYC Travel Training Academy.

Get the NYC Official Travel Planner Online

Selling NYC is easy with this comprehensive guide to the City''s accommodations, dining, nightlife, transportation and more. Plus the NYC Official Travel Planner is now available online.

For More Information

Should you have any questions or require additional information, feel free to contact us directly at or contact your local office. For general information, including a calendar of events and other essential information about New York City, please visit