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NYC & Company's Travel Trade Newsletter

When spring breezes into the City, it brings mild temperatures—perfect for sunny afternoon strolls through Central Park or the Bronx Zoo—and exciting events, like baseball season, Pride Week and the Cherry Blossom Festival at the Brooklyn Botanic Garden. And in case of spring showers, there's plenty to do indoors, with museum exhibitions—among them the Whitney Biennial—shows premiering on Broadway, the Tribeca Film Festival and new store openings.

New in NYC

South Street Seaport Museum Reopens

After nearly a year of renovation, the South Street Seaport Museum has reopened with 16 expanded galleries that are focused on the historical relationship between the City and the sea. The neighborhood around the museum also offers great shops and restaurants with views of the water.

Space Shuttle Enterprise at the Intrepid Sea, Air & Space Museum
The Intrepid Sea, Air & Space Museum, celebrating its 30th anniversary, will soon welcome the Enterprise, the prototype orbiter of NASA's space shuttle that was used for test flights in the late '70s and early '80s. The shuttle should arrive this summer, when the museum will incorporate space-themed programs into its hands-on programming—including a historical focus on the Intrepid's role as a prime recovery vessel for NASA, plus a look at the growth and future of space exploration.

New Route for Macy's Thanksgiving Day Parade
An NYC holiday tradition for the last 85 years, Macy's Thanksgiving Day Parade will march along a new route for this year's celebration, on November 22. Beginning down Central Park West at 77th Street, the parade will now travel east along Central Park South to Sixth Avenue, then march south from 59th Street to 34th Street, ending in front of Macy's flagship store in Herald Square. Though Thanksgiving is months away, those who want prime viewing are wise to book their rooms in the spring. Hotels along the new route include the following (ask for rooms with a street view of the parade when booking):

The Hilton New York
Jumeirah Essex House
Mandarin Oriental, New York
Residence Inn Times Square
The Ritz-Carlton New York, Central Park
Trump International Hotel and Tower

New Itinerary Ideas

New York Red Bulls Soccer

Catch international soccer stars and hometown heroes like Thierry Henry and Rafa Marquez in action at Red Bull Arena, a world-class stadium just a short ride from Manhattan. With 30 skyboxes, three premium clubs and two retail outlets, there are plenty of ways to entertain your clients. The 2012 season kicks off with the home opener on March 25. Special packages are available.

SusanSez NYC Walkabout
The redoubtable guide Susan Birnbaum offers standard and custom tours for groups of any size, including "Around the World in 80 Minutes," a tasty culinary tour of the eclectic Queens neighborhood Astoria. Read our Astoria dining roundup for a preview of what the neighborhood has to offer.

Upcoming Events and Exhibitions

Performing Arts

New York City Ballet and American Ballet Theatre Spring 2012 Seasons
NYCB's spring season opens May 1 and includes a major revival of George Balanchine's Symphony in C. Highlights of ABT's season, which runs May 14–July 7, include a new production of John Cranko's Onegin set to music by Tchaikovsky.

Special Events

Noël Coward Festival
March 12–August 18
The New York Public Library celebrates the legendary playwright and performer's close relationship with New York City; the program features performances, exhibitions, lectures and panel discussions.

Cherry Blossom Festival
April 1–29
Welcome spring as pink cherry blossoms take over the Brooklyn Botanic Garden and mark the start of Hanami, a centuries-old Japanese tradition celebrating the season and life's beauty and transience.

Tribeca Film Festival
April 18–29
Launched after 9/11 to promote the revival of Lower Manhattan, this film fest has become a staple for movie buffs and more. The 2012 program will feature innovative new films, plus lecture events with the likes of Robert DeNiro, Martin Scorsese and Sean Penn.

Frieze New York Art Fair
May 4–7
The London-based contemporary art fair makes its New York debut on Randall's Island.

Museum Mile Festival
June 12
Nine of the City's top museums on Fifth Avenue—including The Metropolitan Museum of Art and El Museo del Barrio—offer free admission on this day. The festivities include live entertainment on a mile-long stretch of Fifth Avenue that will be blocked from traffic, allowing attendees to take over the streets.

Pride Week
June 16–24
A grand rally kicks off a festive series of Pride Week events in a city that is home to one of the world's most vibrant, thriving gay, lesbian, bisexual and transgender communities.


Whitney Museum of American Art
Whitney Biennial 2012

March 1–May 27
The famed biennial presents the best in contemporary American art, including works by Vincent Gallo, Charles Atlas, Werner Herzog, K8 Hardy and the late Mike Kelley.

The New York Botanical Garden
The Orchid Show
March 1–April 22
The annual show of the garden's orchids features Patrick Blanc's Vertical Gardens. Blanc, a French botanist and artist, creates towering foliage that transforms buildings into living sculptures.

Brooklyn Museum
Keith Haring: 1978–1982
March 16–July 8
The first major exhibition to explore the legendary American pop artist's early years includes numerous gems that place Haring's work in context.

The Metropolitan Museum of Art
Tomás Saraceno on the Roof: Cloud City
May 1–November 4
The Argentinean artist's monumental constellation of interconnected, room-sized modules was specially commissioned for museum's Roof Garden.

The New York Botanical Garden
Monet's Garden
May 19–October 21
This exhibition, which includes two rarely seen original paintings by the famed Impressionist, is a seasonally changing interpretation of the gardens that inspired the artist.

New-York Historical Society
Beer Here: Brewing New York's History
May 25–September 2
Savor the City's storied history in the art of beer brewing with an exhibition that goes back 350 years to explore the impact that the production and consumption of beer, ale and porter had in New York.

El Museo del Barrio
Caribbean: Crossroads of the World 
June 12–January 6, 2013
This show explores the development of the visual arts across the Caribbean, examining the histories of the Spanish, French, Dutch and English islands and their diasporas.

Theater Updates

Broadway's new season includes exciting additions like Ghost: The Musical, A Streetcar Named Desire, Jesus Christ Superstar, Evitaand Nice Work If You Can Get It. For more about what's on the Great White Way, visit or check out ourSpring Broadway Preview.

Hotel Updates

Wyndham Garden Chinatown
Opening Spring 2012
Manhattan – Chinatown
106 rooms

The Out NYC
Opened March 1
Manhattan – Hell's Kitchen
105 rooms

Holiday Inn New York City Midtown 31st Street
Opened January 19
Manhattan – Midtown
120 rooms

Download the latest Hotel Development Fact Sheet.

NYC Travel Training Academy

Become a New York City Specialist and learn insider information about the City's hotels, shopping, dining, culture and more. Register now at The program is available in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, New Zealand, Norway, the Netherlands, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

The NYC & Company Travel Trade Pass, which provides special offers for travel professionals visiting the City, now includes additional offers exclusive to New York City Specialists who have successfully completed the NYC Travel Training Academy.

Get the NYC Official Travel Planner online

Selling NYC is easy with this comprehensive guide to the City's accommodations, dining, nightlife, transportation and more. Plus theNYC Official Travel Planner is now available online.

For More Information

Should you have any questions or require additional information, feel free to contact us directly at or contact your local office. For general information, including a calendar of events and other essential information about New York City, please