travel trade newsletter

travel trade summer 2010

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NYC & Company''s Travel Trade Newsletter

Summertime has finally arrived in New York City, bringing with it warm nights, outdoor dining, rooftop pool parties, music festivals, movies in the parks and much more. Along with summer comes a new visitor campaign, Get More NYC, which offers many special ways to enjoy the City.

Value-added offers
This year''s new summer campaign, Get More NYC, offers many great benefits for consumers. The program includes custom itineraries and American Airlines travel packages, as well as double American Express Membership Rewards® points on Sunday-night stays at participating hotels and at more than 450 of the City''s best shops, restaurants, museums and attractions from July 1 to September 5, 2010. Check out the participants, discover itineraries for the whole family and find great suggestions for what to do and where to go in NYC—all at

NYC Restaurant Week is back, and over 275 restaurants are offering three-course lunches for $24.07 and three-course dinners for $35. Plus, you can get a $15 statement credit when you register and use any eligible American Express Card to dine out three or more times at any participating restaurants during NYC Restaurant Week, July 12–25, 2010. (Enrollment is limited. Minimum purchase requirements apply. Visit for full terms, conditions and restrictions.) Register any eligible American Express Card and make your reservations beginning June 29 at

And as always, keep an eye on for special offers to pass along to clients.

New in NYC
The Limelight Marketplace brings together some of New York''s most beloved names in fashion, design, art, food and beauty in an exciting and glamorous urban shopping experience. Housed in a 19th-century church-turned-iconic-nightclub, Limelight Marketplace features more than 50 vendors, including Mariebelle Chocolates, Soapology and Grimaldi''s. This diverse, three-story marketplace is a distinctively New York shopping destination.

Taking its name and design cues from Brooklyn''s original Luna Park, which operated from the early 1900s to the 1940s, this all-new Coney Island attraction features 19 gravity-defying rides, including the Air Race, the Lunar Express roller coaster and the Eclipse. It''s a worthy companion to the Cyclone and Deno''s Wonder Wheel Amusement Park (which remain open) and will soon be joined by even more thrill rides in 2011 at the Scream Zone.

Brooklyn Bridge Park offers awe-inspiring views of Manhattan and idyllic picnic spots along the waterfront, and is now combining with another, newer Brooklyn Bridge Park (currently under development) to create an even more appealing coastal attraction. This summer, experience free outdoor movies, kayaking, a new water park for the kids and much more. Pier 1 and Pier 6 (which features a 1.6 acre playground) are already open, and other sections will be completed this spring and summer.

Looking for new itinerary ideas?
Get the most out of your New York City experience by booking a guided tour. In addition to scheduled outings, most of these tour operators will customize group tours just for you—and many are available in multiple languages. Check out our selection of the 10 Top Tours for a starting point, and our comprehensive list of member tours for inspiration.

The City''s Water Taxi Beaches, located at South Street Seaport, in Long Island City and on Governors Island, are unique NYC experiences. Nowhere else in the five boroughs can you get the combination of waterfront views and festive atmosphere that the Water Taxi Beaches offer. Enjoy the food, drinks, DJs, volleyball and more on New York''s waterways.

Upcoming special events and exhibits
Special events
Summer in NYC is filled with special events. Here are some other fun ideas, and visit the annual events page for many more.

  • Macy''s 4th of July Fireworks light up the sky on Independence Day.
  • River to River Festival brings world-class music, dance and more to various waterfronts citywide from June 20 to August 30.
  • The New York International Fringe Festival, now in its 14th year, presents over 1,000 theater performances, August 13 to 29.
  • Harlem Week, which actually spans from July 15 to August 28, highlights all there is to see and do in one of Manhattan''s most historic neighborhoods.
  • The US Open, taking place August 30 to September 12, brings tennis all-stars from all over the world to the Billie Jean King Tennis Center in Queens.
  • Get your fill of Italian food and music at the Feast of San Gennaro, September 16 to 26.
  • The 48th New York Film Festival, taking place September 24 to October 10, showcases both mainstream and avant-garde films from around the globe.

Other special events include:

  • The NYC Urban Race is an eight-mile race along the City''s west side with four exciting obstacles. Stay tuned for updates as the race date nears at
  • Fashion Week is always a huge event. But this September is especially exciting because of the second annual Fashion''s Night Out, on September 10, when hundreds of stores stay open late for after-hours shopping and partying, featuring DJs, special celebrity guests, a Fashion''s Night Out clothing line for charity, giveaways and more. And before the big event, Vogue and SPEC Entertainment are producing a fashion show with more than 200 models that''s open to the public on September 7. For more information, visit
  • The stellar architecture and design extravaganza openhousenewyork takes place October 9 and 10.

Museum exhibitions
The Metropolitan Museum of Art
Picasso in The Metropolitan Museum of Art, April 27–August 15, 2010
Don''t miss the chance to explore this largely unseen selection of Pablo Picasso''s work at The Metropolitan Museum of Art, taken from the museum''s expansive permanent collection.

Museum of Arts and Design
Dead or Alive, April 27–October 24, 2010
Materials from nature—feathers, bones, hair and a variety of plant matter—are used to create entirely new objects by the 30 artists featured in this intriguing exhibition.

American Museum of Natural History
Race to the End of the Earth, May 29, 2010–January 2, 2011
Imagine yourself on the Antarctic expeditions of Britain''s Robert Falcon Scott and Norway''s Roald Amundsen as they competed to conquer the South Pole nearly 100 years ago. This interactive exhibition brings you right there, combining artifacts and technological re-creations.

Brooklyn Museum
Andy Warhol: The Last Decade, June 18–September 12, 2010
This exhibition at the Brooklyn Museum, the first of its kind in America, presents the later works of Andy Warhol. Less iconic than his more famous Pop Art Campbell''s soup cans or silk-screened Marilyn Monroes, these works expand a lesser-known chapter in American modern-art history.

The Museum of Modern Art
Matisse: Radical Invention, 1913–1917, July 18–October 11, 2010
One hundred and twenty of Henri Matisse''s more abstract and geometric works, painted between 1913 and 1917, will be on display at MoMA.

View our complete Calendar of Events, and keep up to date on the hottest in NYC shopping, dining, nightlife and more at

Theater updates
This year, new musicals like Fela! and American Idiot are energizing the Great White Way. Visit for a slideshow of this year''s Tony winners, which were announced June 13.

Hotel updates
The following hotels have recently opened:
Staybridge Suites Times Square
Sleek style blends with residential comfort in all of the 310 new guest studios at Staybridge Suites. Each room offers a fully equipped kitchen and all the technological amenities required by today''s discerning traveler: generous workspaces, 37-inch high-definition TVs, iHome alarm clocks and free Internet.

Trump Soho New York
Located in one of the City''s most coveted areas, where SoHo meets TriBeCa and the West Village, guests have access to the best of downtown—including art galleries, restaurants, destination boutique shopping and nightlife. Enjoy world-class dining with the taste of northern Italy at the hotel''s Quattro Gastronomia Italiana, and gaze out upon the unparalleled views from the guest rooms.

Fashion 26–A Wyndham Hotel
Fashion 26–A Wyndham Hotel offers stunning design and upscale amenities, catering by in-house restaurant Rare Bar and Grill, and many unique shops and dining options in its Chelsea neighborhood.

The following hotel is scheduled to open this summer:
InterContinental Times Square
Premiering July 2010, this upscale hotel towers 36 stories over Midtown Manhattan, offering 607 rooms with views, including 29 suites. Dining includes Ça Va, a Todd English restaurant.

The following hotels have recently changed names:
Sheraton Manhattan is now The Manhattan at Times Square Hotel.
Tudor Hotel New York is now Hilton Manhattan East.
W New York–the Court is now St. Giles Hotel–The Court.
W New York–the Tuscany is now St. Giles Hotel–The Tuscany.

Download the latest Hotel Development Fact Sheet.

NYC Online Training Academy
Become a New York City Specialist and learn insider information on the City''s hotels, shopping, dining, culture and more. Register now at The program is currently available in Australia, BeNeLux, Canada, China, France, Germany, India, Ireland, Italy, Japan, Korea, New Zealand, Scandinavia, Spain, the United Kingdom and the United States. We are in the process of expanding the program to additional markets, so please check back if your country is not listed here.

The NYC & Company Travel Trade Pass, which provides special offers for travel professionals visiting the City, now includes additional offers exclusive to New York City Specialists who have successfully completed the Online Training Academy.

NYC Official Travel Planner
Selling NYC is easy with this comprehensive guide covering information on the City''s accommodations, dining, nightlife, transportation and more. Plus the NYC Official Travel Planner is now available online.

For more information
Should you have any questions or require additional information, feel free to contact us directly at or contact your local office. For general information, including a calendar of events and other essential information about New York City, please visit