travel trade newsletter

travel trade

  • print

NYC & Company's Travel Trade Newsletter

Summer provides a perfect time to dive in and explore New York City. The season brings picnics and free concerts in the park, baseball games, patio dining, sidewalk shopping, beer gardens, fireworks, parades, lazy days at the beach and more. And with exciting new museum exhibitions, Broadway shows, NYC Restaurant Week and special shops and sales, there's plenty to do indoors, too.

New in NYC
9/11 Memorial & Museum
The memorial will be dedicated on September 11; it opens to the public the following day. Access to the memorial will be managed through a free online timed reservation system, which will launch in July. Groups will be encouraged to make travel arrangements through the memorial's Transportation Partners Program. Through the timed reservation system and the Transportation Partners Program, visitors can plan itineraries that encourage them to experience other historic sites and attractions in Lower Manhattan.

Scream Zone in Coney Island
The new amusement park opened in April with four thrill rides—including Coney Island's first major roller coasters since the famous Cyclone opened in 1927—to run alongside the barely year-old Luna Park.

Dialog in the Dark Exhibition
Opening July 16 at the South Street Seaport Exhibition Centre, Dialog in the Dark immerses visitors in complete darkness, creating a unique take on NYC-centric scents, sounds, temperatures and textures. It will turn daily routines into an unforgettable experience and leave visitors with a lasting appreciation for their senses, and for New York City itself.

East Side Ferry Service
The East River Ferry, which launched June 13, is sure to liven up public transportation in New York City. Providing regular waterborne service between seven locations, across three boroughs and along stunning skyline views, the new service will stop at Wall Street, Fulton Ferry Landing near the Brooklyn Bridge, South Williamsburg, North Williamsburg, Greenpoint, Long Island City and East 34th Street in Manhattan. On weekdays, ferries will run from 7am to 8:30pm, departing every 20 minutes during peak hours and every 30 minutes off-peak (weekend service runs from 9am to 8pm, with ferries departing every 35 minutes). On Fridays, an additional recreational loop makes stops at Wall Street, Fulton Ferry Landing, Atlantic Avenue and Governors Island. There's also weekend service between Wall Street and Governors Island. While the ferry jaunt alone is worth the ride, each stop offers loads to see and do. The new line kicks off with free service through June 24.

The High Line's Section 2
The long-awaited second section of the High Line, which extends the northern end of the park from 20th Street to 30th Street, officially opened on June 8. It includes seating steps, new lawns, a transparent, floating viewing platform and more elevated views of the City and the Hudson River.

National Academy Museum
The National Academy Museum, founded in 1825, will reopen to the public on September 16 after undergoing extensive renovations. The expanded, streamlined space will present exhibitions and installations of masterpieces of American art as well as little-known and infrequently seen gems from the 19th through 21st centuries. The academy's permanent collection contains more than 7,000 works of art and architectural renderings, photographs and models.

New Itinerary Ideas
Spotlight on Lower Manhattan
Lower Manhattan boasts an abundance of things to do and see, especially this season. In addition to the opening of the 9/11 Memorial and the Dialog in the Dark exhibition at South Street Seaport, there are numerous other fascinating historic sites and museums in the neighborhood. There's Federal Hall, Fraunces Tavern, the New York City Police Museum, the Skyscraper Museum, the Smithsonian Institution's National Museum of the American Indian, the Museum of Jewish Heritage, the Museum of American Finance, and Seaport Museum New York—not to mention plenty of great restaurants and bars located along historic Stone Street. Circle Line Downtown takes the trip offshore, with incredible views of Lower Manhattan on luxurious harbor cruises. The neighborhood also offers great shopping, including discounts on designer brands at Century 21, specialty boutique shops at South Street Seaport and electronics megastore J&R Music and Computer World.

Coney Island
The warm-weather season is the perfect time to explore Brooklyn's storied seaside playground. In addition to Scream Zone and Luna Park, mentioned above, Coney Island is home to Nathan's Famous Hot Dogs (and its famous Fourth of July hot dog eating contest); a sandy beach open for swimming; the Brooklyn Cyclones baseball team; a new free film screening series; the New York Aquarium; the Coney Island Beach Shop for souvenirs and more.

Upcoming Events and Exhibitions
special events

Summer Concerts and Outdoor Movies
Summer brings countless concerts to the City, and many of them are free, including SummerStage, the Metropolitan Opera's recital series and Celebrate Brooklyn!—plus several free outdoor movie series across the boroughs, showing old and new favorites.

Macy's July 4 Fireworks
July 4
The Macy's Fourth of July Fireworks are America's biggest birthday bash. For the 35th annual display, Macy's will light up the sky like never before with a special show in honor of Independence Day and the 125th anniversary of the Statue of Liberty.

US Open Tennis Championships
USTA Billie Jean King National Tennis Center
Aug. 29–Sept. 11
For two weeks each year, the USTA Billie Jean King National Tennis Center in Queens becomes the focus of the tennis world. The final Grand Slam event of the season, the US Open features the world's top players, fine food and, quite possibly, some decent celebrity sightings. Tickets are available at

World Police & Fire Games
Aug. 26–Sept. 5
The World Police & Fire Games come to New York City for the first time, coinciding with the 10th anniversary of the 9/11 attacks. Approximately 15,000 police officers and firefighters from around the globe will compete in more than 60 events, including wrestling, softball, road racing, ice hockey and basketball at venues throughout the City. It's the world's second-largest multisport competition, behind the Summer Olympics.

Fashion's Night Out
Sept. 8
For one night each September, Fashion's Night Out takes over stores all over New York City, offering after-hours shopping plus exciting, one-of-a-kind events with appearances from designers, celebrities, models and fashion editors, not to mention snacks and champagne and a massive fashion show to kick off the fun. Proceeds from the purchase of specially created Fashion's Night Out merchandise will benefit The NYC AIDS Fund in The New York Community Trust.

85th Annual Feast of San Gennaro
Sept. 15–25
The Feast of San Gennaro brings more than a million people to the streets of historic Little Italy in the annual salute to the patron saint of Naples. The festivities—including parades, entertainment, food stands and a cannoli-eating contest—are capped with a celebratory Mass and candlelit procession with the statue of San Gennaro.

125th Anniversary of the Statue of Liberty
Oct. 28
The Statue of Liberty, perhaps New York City's most familiar landmark, celebrates its 125th anniversary this year. Summer is a great time to take a short ferry ride to Liberty Island to see the historic monument that has welcomed so many generations of immigrants to our shores. Passes to visit the Statue's pedestal observation level include admission to the nearby Ellis Island Immigration Museum, a short ferry ride away. The statue will be closing for renovations shortly after its birthday, but Liberty Island will remain open, so visitors will still be able to enjoy the view of Lady Liberty from up close.

museum exhibitions

Jim Henson's Fantastic World
Museum of the Moving Image
July 16, 2011–Jan. 16, 2012
A Smithsonian traveling exhibition devoted to the American puppeteer best known for making the Muppets visits the Museum of the Moving Image, where it will be complemented by a series of special programs, talks, performances and screenings. The show features more than 120 artifacts, including 14 original puppets of characters like Kermit the Frog and Bert and Ernie.

Pilgrimage and Faith: Buddhism, Christianity and Islam
Rubin Museum of Art
July 1–Oct. 24
The Rubin examines the practice of pilgrimage in three of the world's largest religions through ritual objects and artworks associated with them. Such journeys, at once physical and spiritual, forge a communal bond among the faithful. The exhibition features art and artifacts such as a Chinese Buddhist pilgrimage map, Muslim clay prayer tablets and a 12th-century Christian reliquary casket.

De Kooning: A Retrospective
Museum of Modern Art
Sept. 18, 2011–Jan. 9, 2012
MoMA presents the first major museum exhibition dedicated to the full career of Willem de Kooning, from his early academic days in Holland, before his move to the US in 1926, through the late 1980s. The retrospective of the abstract expressionist's work is the first to occupy the museum's entire sixth-floor gallery space.

Theater Updates

The Tony Awards
Celebrate the best that Broadway has to offer. This year's big winners include The Book of Mormon, War Horse and Anything Goes.

Hotel Updates

recently opened hotels

From uptown to downtown, the City has hundreds of new hotel rooms.

Four Points by Sheraton Long Island City/Queensboro Bridge
Long Island City
88 rooms

Aloft New York Brooklyn*
176 rooms

Fairfield Inn & Suites New York Brooklyn*
133 rooms

Sanctuary Hotel (formerly Portland Square Hotel)
Times Square
115 rooms

Yotel New York at Times Square West
Hell's Kitchen
669 rooms

Z New York Hotel
100 rooms

Hyatt 48 Lex*
Midtown East
116 rooms

Download the latest Hotel Development Fact Sheet.
*scheduled to open in July

NYC & Company Signature Programs

NYC & Company social media sites are now available in nine international markets (Australia, Brazil, Canada, France, Germany, Italy, Netherlands, Spain and the United Kingdom). Follow any of these Facebook or Twitter accounts for up-to-date info and ideas catered to a target market.
"Like" your country's NYC: The Official Guide Facebook page
Follow your country's Twitter account

Our Get More NYC summer promotion includes exclusive deals and packages that allow visitors to get more NYC.

NYC Restaurant Week kicks off its 20th year this summer with great deals at some of the City's top restaurants, July 11–24.

NYC Travel Training Academy

Become a New York City Specialist and learn insider information on the City's hotels, shopping, dining, culture and more. Register now at The program is currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, New Zealand, Norway, the Netherlands, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

The NYC & Company Travel Trade Pass, which provides special offers for travel professionals visiting the City, now includes additional offers exclusive to New York City Specialists who have successfully completed the NYC Travel Training Academy.

Get the NYC Official Travel Planner Online

Selling NYC is easy with this comprehensive guide to the City's accommodations, dining, nightlife, transportation and more. Plus the NYC Official Travel Planner is now available online.

For More Information

Should you have any questions or require additional information, feel free to contact us directly at or contact your local office. For general information, including a calendar of events and other essential information about New York City, please visit